Super Bowl Ads Go for Laughs, Heart Veteran SAP CEO Abruptly Resigns Bar Codes Go Mobile, Get Hip Again Books on Social-Media Marketing iPhone Location-Based Ads Banned Super Bowl Marketers Go All Out Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans falls slowly apart. It must be the Super Bowl -- or at least the ad showcase that entertains amid the action. Business-software maker SAP announced an abrupt strategic shift in the corporate suite with Léo Apotheker resigning as CEO, to be replaced by co-CEOs Bill McDermott (left) and Jim Hagemann Snabe (right). For decades, retailers have used patterns of black dots and lines to encode data onto products. Now, bar codes are gaining favor as an easy way for cell-phone users to view ads and other data instantly. It looks like this social media thing for business could be a solid accompaniment to your marketing and advertising initiatives, assuming you know how to use the tools. A crop of new books can help. Apple has told developers that location-finding applications that give iPhone users information like weather and restaurants are fine. But if used for targeted advertising, the deal is off. You'd think it's impossible that anything could be getting as much hype as Sunday's Super Bowl matchup, but Super Bowl XLIV advertisers are giving the game itself a serious run on the hype-o-meter. FULL STORYFULL STORYFULL STORYFULL STORYFULL STORYFULL STORY
Analysts See iPad Price Drop, with Some Cannibalization Just weeks before Apple officially rolls out the iPad, financial analysts are making pricing predictions. But could the analysis itself hinder the initial demand for the pricey tablet computer?
Bar Codes Go Mobile, Get Hip Again For decades, retailers have used patterns of black dots and lines to encode data onto products. Now, bar codes are gaining favor as an easy way for cell-phone users to view ads and other data instantly.
'Dead Simple, Dirt Cheap' JooJoo Tablet Shipping Soon The JooJoo, a web-browsing tablet device that is the subject of a high-profile legal dispute, appears on track to reach buyers at the end of February, but the tablet scene has dramatically changed.
Enterprise Technology Spotlight
Google May Add Facebook, Twitter Links to Gmail Google will reportedly roll more social-networking features into Gmail, the fastest-growing e-mail service. The new features could save users the trouble of switching to Facebook or Twitter.
IBM's New POWER7 Servers Save Energy with Big Loads IBM has unveiled high-capacity servers that are the first to be based on its new, multi-core POWER7 chip. It said the new line is designed "to manage the most demanding emerging applications."
IBM Opens Eco-Friendly, Cloud-Focused Data Center IBM has opened its latest data center in North Carolina. Big Blue said the $362 million facility in Research Triangle Park is designed to support cloud computing and other new computing models.
Analysts See iPad Price Drop, with Some Cannibalization
Bar Codes Go Mobile, Get Hip Again
'Dead Simple, Dirt Cheap' JooJoo Tablet Shipping Soon
Google May Add Facebook, Twitter Links to Gmail
IBM's New POWER7 Servers Save Energy with Big Loads
IBM Opens Eco-Friendly, Cloud-Focused Data Center
