Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Big Data
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google Adds
Google Adds 'Do Not Track' Capabilities to Chrome

By Jennifer LeClaire
November 7, 2012 2:13PM

Bookmark and Share
"Do not track," while sought by privacy advocates, is not popular with advertisers. In October, More than three-dozen Association of National Advertiser board members, including IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing concerns about plans to ship Internet Explorer 10 with DNT turned on.
 



Google has finally followed through on "do not track," or DNT, promises for its Chrome browser. The browser-maker just added built-in DNT capabilities to its latest developer's build.

As the name suggests, DNT capabilities mean Web browser users can decide whether or not they want to allow Web sites to track personal information. It blocks advertisers and Web sites from collecting personal information that is typically used to target ads or otherwise learn more about their surfing habits. That's the theory.

Ami Fischman, a software engineer at Google, said that build offers an option to send a "do not track" request to Web sites and Web services. "The effectiveness of such requests is dependent on how Web sites and services respond," he wrote in a blog post, "so Google is working with others on a common way to respond to these requests in the future."

Advertisers Hate It

Google is well behind the DNT curve. Microsoft announced it would implement DNT in Internet Explorer 10. IE 9 already has DNT preferences, as does Firefox 4 and Safari 5.1. Noteworthy is the fact that Web sites are not obligated to obey the signals that DNT preferences send.

DNT is not popular with advertisers. In October, More than three-dozen Association of National Advertiser board members, including folks from IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing their concerns about Microsoft's plans to ship Internet Explorer 10 with the DNT feature turned on by default.

The letter emphatically stated that Redmond's decision would "undercut the effectiveness of our members' advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

Longer Battery Life?

With the new Chrome stable release, Google is also making other changes. Fischman said Google recent enabled GPU-accelerated decoding for Chrome on Windows.

"Dedicated graphics chips draw far less power than a computer's CPU, so using GPU-accelerated video decoding while watching videos can increase battery life significantly," he said.

In Google's internal tests, the battery lasted 25 percent longer when GPU-accelerated video decoding was enabled. In theory, that means Chrome users on Windows will experience longer battery life.

"You'll also find it much easier to view and control any Web site's permissions for capabilities such as geolocation, pop-ups, and camera/microphone access," Fischman said. "This saves you from having to dig through settings pages to find these permissions. Now, simply click on the page/lock icon next to a Web site's address in the omnibox to see a list of permissions and tweak them as you wish."
 

Tell Us What You Think
Comment:

Name:





 Big Data
1.   Microsoft, IBM Cloud Catching AWS
2.   Watson's First Consumer-Facing Gig
3.   HP Drops $50M on Hortonworks
4.   IBM, California Partner in the Cloud
5.   Teradata Bets Big on 2 Big Data Buys


advertisement
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
U.K. Wants Data Retention Law
After citizens right-to-privacy verdict.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.