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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 7 MINUTES AGO.
You are here: Home / CRM Contributed Content / Higher Logic Unveils Group Manager
Higher Logic Unveils Engagement Tool for Online Communities
Higher Logic Unveils Engagement Tool for Online Communities
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Higher Logic Unveils First Solution To Empower Leaders of Online Community Groups To Customize Engagement -- Group Manager Also Enables Organizations To Gain Insight, Encourage Better Group Performance

Cloud-based community platform leader Higher Logic today announced Group Manager, a new module of the company's online community platform that empowers the leaders of an organization's community groups -- formed around common interests, geographies or events -- to target, engage with and track the success of their particular groups. Higher Logic is the first community platform to provide group leaders with rich tools for customizing interaction, while also giving community managers a real-time view into the activities and contributions of each group.

Associations have an average of 84 chapters or specialized groups, according to a 2016 benchmarking report from Mariner Management. These groups have significant influence on an association's overall performance, yet the report notes, 65 percent are staffed by part-time employees or member volunteers. Moreover, the report suggests "fragmented, disconnected or non-existent systems" prevent group leaders and the organization as a whole from obtaining the data they need to efficiently communicate and drive engagement, as well as assess individual group performance.

"The Higher Logic platform is already transforming our ability to interact with our membership at a much deeper level, and the new Group Manager shows that the Higher Logic team is continuing to innovate to help take us to the next level of engagement," said Jessica Lombardo, director of Membership at the Association for Information and Image Management International (AIIM). "This new module will empower our volunteer chapter leaders to engage far more effectively with their specific communities."

Key Features of Group Manager

Group Manager empowers chapter, committee, or component leaders while also providing insight for community managers. Whether an organization is an association, a nonprofit, or a business in technology, higher education, or other sector, Group Manager provides tools for deeper engagement and increased knowledge:

Targeted Email and Automated Workflows -- Group leaders can now communicate with their members on a smaller, more relevant scale. They can create lists from predefined criteria to segment the organization's database for targeted member campaigns and outreach, all enhanced by sophisticated automation rules, templates and attachments.

Group Dashboards -- Group leaders can use these dashboards to better understand their groups. Customizable dynamic charts and reports provide insight into member activities and period-over-period performance. Reports include membership growth tracking, retention rates, volunteer hours, contribution tracking and more.

Group Leaderboards -- Group leaderboards enable organizations to create healthy competition between groups and create incentives for continued growth. Group managers can rank the performance of their groups and encourage continued growth throughout the entire organization using gamification.

Custom Landing Pages -- The ability to easily create a unique landing page, featuring targeted ads and customized slide shows, enables group leaders to personalize the experience for their audiences and track the success of their efforts.

"We believe organizations should support the initiatives of their groups because doing so increases engagement and loyalty, but the lack of quality data about group activities has so far severely limited these efforts," said Rob Wenger, Higher Logic CEO. "Group Manager empowers group leaders to contribute to the overall health of the organization through tools that help them organize, communicate, and generate revenue, all while enabling community managers to evaluate performance and encourage healthy competition through leaderboards."

About Higher Logic

Higher Logic is an industry leader in cloud-based community platforms. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. Our goal is to help your organization with deeper engagement and meaningful interactions for your members, customers and prospects. Everything we do -- the tools and features in our software, our services, partnerships, best practices -- drives our ultimate goal of making your organization successful.

Image credit: iStock.

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