Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
CRM Systems
Is your endpoint data protected?
Average Rating:
Rate this article:  
CEOs Endorse Salesforce.com Chatter iPad App

CEOs Endorse Salesforce.com Chatter iPad App
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Any Salesforce.com user can invite any colleague -- even those who aren't Salesforce users -- to collaborate with Chatter. The goal is to create a network effect, as the pool of Chatter users widens and deepens across a company. Because it's built on the Force.com platform, enterprise users only see what they are authorized to see.
 



The cloud-based CRM company is featuring customer success stories it hopes will encourage other enterprises to jump on its social enterprise bandwagon. Specifically, Salesforce.com is working to show the benefits of its recently introduced Chatter application for the iPad.

Salesforce.com says it created Chatter for iPad to take advantage of the iPad's unique capabilities while keeping users connected to the people and the records that matter most, whether they are working in the office or on the road.

"The biggest thing I see in Chatter is it clearly starts driving down the volume of e-mail traffic," says Enrique Salem, president and CEO of security-software maker Symantec. "It's information being sent to people who need it."

"Wherever I am," Salem elaborates, "I can now very effectively communicate with the 18,000 people at our company. I would tell you, the biggest game-changer over the next five years in business productivity will be how companies use social media and we've chosen to use Chatter."

Driving Innovation

Chatter for iPad lets users view updates about the people, groups, and records they follow. It also lets users view documents and links shared by others, and find and follow people in their organization. Chatter sets the stage for collaboration. The free mobile app lets users find and join groups within an organization, view coworker profiles, e-mail them directly, and more.

Essentially, Chatter for iPad leverages the social features made popular by Facebook and Twitter -- such as profiles, status updates, and real-time feeds. Salesforce.com characterizes Chatter as a Cloud 2.0 app. Cloud 2 came onto the scene with consumer social-networking sites like Facebook and Twitter that people use every day to connect and collaborate with friends and family.

Lord Rothemore, chairman of publishing house DMGT (Daily Mail and General Trust), credits Chatter with bringing in more innovative ideas from employees in the last three months than he had seen the previous 12 years. He said he sees his company embracing tools like Chatter and using them to drive their top line and relationships with customers and staff.

"Companies that don't use social collaboration internally will find it harder to recruit talent and will lose significant competitive advantage," Rothemore said.

Cutting-Edge Companies

Any Salesforce user can invite any colleague -- even those who aren't Salesforce users -- to collaborate with Chatter. The goal is to create a network effect, as the pool of Chatter users widens and deepens across a company. Salesforce.com pointed to the security of Chatter Free, noting that because it's built on the Force.com platform, enterprises are assured employees only see what they are authorized to see.

Bob Beauchamp, Chairman and CEO of business-app maker BMC Software, remembers the first time Salesforce.com CEO Mark Benioff talked to him about Chatter. Intuitively, he thought it was a great idea.

"It's obvious that this is a change that's going to last forever. This way of doing business just makes sense," Beauchamp said. "I want BMC to be a company where the employees feel like they are working for a cutting-edge company that's setting the pace -- not a follower but a leader."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 CRM Systems
1.   Infor Buys Cloud CRM App Saleslogix
2.   Health Agencies Use Dynamics CRM
3.   Desk.com: Video Customer Support
4.   Oracle Sues Oregon Over Exchange
5.   Dynamics CRM Online Extends Reach


advertisement
Health Agencies Use Dynamics CRM
To improve service and efficiency.
Average Rating:
Desk.com: Video Customer Support
Aiming for a better self-service option.
Average Rating:
Oracle Sues Oregon Over Exchange
State using software without paying.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.