Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
CRM Systems
Real-time info services with Neustar
Average Rating:
Rate this article:  
CEOs Endorse Salesforce.com Chatter iPad App
CEOs Endorse Salesforce.com Chatter iPad App

By Jennifer LeClaire
March 12, 2012 9:55AM

Bookmark and Share
Any Salesforce.com user can invite any colleague -- even those who aren't Salesforce users -- to collaborate with Chatter. The goal is to create a network effect, as the pool of Chatter users widens and deepens across a company. Because it's built on the Force.com platform, enterprise users only see what they are authorized to see.
 


The cloud-based CRM company is featuring customer success stories it hopes will encourage other enterprises to jump on its social enterprise bandwagon. Specifically, Salesforce.com is working to show the benefits of its recently introduced Chatter application for the iPad.

Salesforce.com says it created Chatter for iPad to take advantage of the iPad's unique capabilities while keeping users connected to the people and the records that matter most, whether they are working in the office or on the road.

"The biggest thing I see in Chatter is it clearly starts driving down the volume of e-mail traffic," says Enrique Salem, president and CEO of security-software maker Symantec. "It's information being sent to people who need it."

"Wherever I am," Salem elaborates, "I can now very effectively communicate with the 18,000 people at our company. I would tell you, the biggest game-changer over the next five years in business productivity will be how companies use social media and we've chosen to use Chatter."

Driving Innovation

Chatter for iPad lets users view updates about the people, groups, and records they follow. It also lets users view documents and links shared by others, and find and follow people in their organization. Chatter sets the stage for collaboration. The free mobile app lets users find and join groups within an organization, view coworker profiles, e-mail them directly, and more.

Essentially, Chatter for iPad leverages the social features made popular by Facebook and Twitter -- such as profiles, status updates, and real-time feeds. Salesforce.com characterizes Chatter as a Cloud 2.0 app. Cloud 2 came onto the scene with consumer social-networking sites like Facebook and Twitter that people use every day to connect and collaborate with friends and family.

Lord Rothemore, chairman of publishing house DMGT (Daily Mail and General Trust), credits Chatter with bringing in more innovative ideas from employees in the last three months than he had seen the previous 12 years. He said he sees his company embracing tools like Chatter and using them to drive their top line and relationships with customers and staff.

"Companies that don't use social collaboration internally will find it harder to recruit talent and will lose significant competitive advantage," Rothemore said.

Cutting-Edge Companies

Any Salesforce user can invite any colleague -- even those who aren't Salesforce users -- to collaborate with Chatter. The goal is to create a network effect, as the pool of Chatter users widens and deepens across a company. Salesforce.com pointed to the security of Chatter Free, noting that because it's built on the Force.com platform, enterprises are assured employees only see what they are authorized to see.

Bob Beauchamp, Chairman and CEO of business-app maker BMC Software, remembers the first time Salesforce.com CEO Mark Benioff talked to him about Chatter. Intuitively, he thought it was a great idea.

"It's obvious that this is a change that's going to last forever. This way of doing business just makes sense," Beauchamp said. "I want BMC to be a company where the employees feel like they are working for a cutting-edge company that's setting the pace -- not a follower but a leader."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 CRM Systems
1.   Salesforce To Dominate S.F. Skyline
2.   Salesforce Gets Industry Specific
3.   Gartner: IT Spending Rising this Year
4.   Watson Boosts Customer Engagement
5.   Data Center Plug-In Monitors Security


advertisement
Salesforce Gets Industry Specific
Connected cloud tools for six verticals.
Average Rating:
Watson Boosts Customer Engagement
Future of customer interaction tech?
Average Rating:
SAP, Adobe Ink Reseller Agreement
Joining commerce and digital marketing.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.