Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Sales & Marketing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Syncapse Launches Data Management Tool for Social CRM
Syncapse Launches Data Management Tool for Social CRM

By Barry Levine
March 30, 2012 4:05PM

Bookmark and Share
Michael Scissons, founder and CEO of Syncapse, said that, while the many social media outlets offer a huge opportunity for brands, global brands are inundated with the massive amounts of data. With Syncapse's SocialSYNC, brand marketers will be able to visually analyze all of their social media data to compare campaigns.
 



The good news is that your customers' data is out there in all those social channels and other places. The bad news is that it's in all those social channels and other places. On Thursday, social marketing solutions provider Syncapse Corp. announced a new addition for its Syncapse Platform that could help.

The new product, called SocialSYNC, provides Big Data management in the era of social customer relationship management. It offers a framework to obtain unstructured social marketing data and content from social media sites and third-party platforms. The results can be stored, managed, and hosted in a single data center.

Standardized and Normalized

The SocialSYNC addition to the Syncapse platform is intended to do away with data fragmentation caused by huge amounts of information coming from a variety of socially based applications. SocialSYNC is designed to compare channels side-by-side, such as different social channels during a marketing campaign, and to allow that information to be used in building a social strategy.

The sources can include social media sites, media analytics from outside vendors, Web analytics, survey data and others. With SocialSYNC, the data becomes standardized and normalized, thus allowing direct comparison between channels.

Michael Scissons, founder and CEO of Syncapse, said in a statement that, while the many social media outlets offer a huge opportunity for brands, global brands are inundated with the massive amounts of data, and each data segment is being analyzed in separate silos.

He said that, with his company's SocialSYNC, brand marketers can now "visually analyze all of their social media data to compare campaigns and extract valuable metrics and insights that will drive the success of future campaigns."

Integration with Others

SocialSYNC's features include governance to protect against losing consumer and marketing performance data, and third-party integration.

Since the SocialSYNC data management store resides on the Syncapse Platform as its central data repository, it is able to integrate with other platform solutions, such as existing enterprise solutions or CRM apps, including Facebook, YouTube, Twitter, LinkedIn, Crimson Hexagon, and Salesforce's Radian6.

In its announcement, Syncapse cited the experience of Research In Motion. It quoted RIM's senior director of digital marketing, Phil Barrett, as saying that his company used SocialSYNC to "aggregate data across all our social channels to understand the impact of marketing efforts," in order to understand relative performance, establish benchmarks, and understand the impact on an individual customer.

The Syncapse Platform offers global social marketing infrastructure, data management, and measurement products for managing and measuring customer relationships. It provides roles-based administration, the ability to view and moderate all comments and conversations, single sign-on across all channels, and other features.

In addition to the platform, the services and products of the Toronto-based company, founded in 2007, include measurement and analytics packages, data and content management, and consulting.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Sales & Marketing
1.   Chief Customer Officers' Clout Grows
2.   Zillow-Trulia: Digital Ad Juggernaut
3.   Salesforce App Personalizes the Sale
4.   Target App Makes Shopping a Snap
5.   Visa Intros Online Payment Service


advertisement
Chief Customer Officers' Clout Grows
Marketers' domination lessening.
Average Rating:
Zillow-Trulia: Digital Ad Juggernaut
Amid agent and broker unease, tension.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.