Customer Relationship Management News for Industry Pros
NewsFactor Network Sites:   NewsFactor.com Security CRM Business Sci-Tech Newsletters XML/RSS Feed  
   
Home CRM Systems Customer Service Sales & Marketing Contact Centers More Topics...
CRM Press Releases
Average Rating:
Rate this article:  
Quantivo for E-Commerce Uncovers Customer Insights Quantivo for E-Commerce Uncovers Customer Insights
 
November 10, 2009 8:15AM
Quantivo for E-Commerce Instantly Uncovers Customer Insights Hidden within Web Analytics Data -- Online Marketers and E-Commerce Merchandisers Use 'Instant Insights' To Immediately Reveal What Customers Will Do in the Future
 


SAN MATEO, Calif. – November 9, 2009 - Quantivo, the leader in on-demand Behavioral Analytics, today announced Quantivo for E-Commerce, a customer Relevant Products/Services analytics solution that includes 18 of the most critical e-commerce behavioral insights as out-of-the box reports. For the first time, e-commerce marketers and merchandisers can immediately uncover which distinct segments of customers will click next, view next, or purchase next, based on what similar customers have done in the past. This analytics solution was created by combining Quantivo's unique, award-winning Behavioral Analytics technology with real-world expertise gained from working with leading e-commerce companies.

"To expand any e-commerce business, companies need to look beyond the 'what if' questions and start to act on 'what is,'" said Brian Kelly, CEO of Quantivo. "Typical web analytics reports can help you to understand what your customers did, but they leave you scratching your head to determine why and what to do next. Quantivo not only tells you why, but precisely how you should respond to those behaviors to increase clicks, visits and purchases."

Since more clicks do not always transfer to more customers, Quantivo for E-Commerce includes pre-built insights that help e-commerce companies get more new customers onto their website. With knowledge of where customers come from, what they do, how much they spend and combinations of these factors, companies can attract the best new prospects and convert them into loyal, repeat customers. Quantivo's instant insights uncover the best and worst referral sites for generating first-time visitors, products that are viewed and purchased by different campaigns and promotions, how products or categories drive views and purchases of different products and categories, and much more.

Kelly added, "We drew upon our experience with leading e-commerce companies and created out-of-the-box insights that are the most beneficial and immediately actionable. Quantivo E-Commerce also allows marketers and merchandisers to ask their unique customer behavior questions directly on their data Relevant Products/Services, eliminating the bottleneck of corporate business intelligence and complex query languages - putting behavioral insights right into their hands. We take marketers over the finish line by directly exporting actual customer segmentations into marketing automation or CRM Relevant Products/Services systems and so that companies immediately capitalize on this knowledge."

Decoding how to keep customers coming back is the key to building e-commerce revenue for the long haul. Quantivo for E-Commerce helps reveal clear customer segmentations based on customer behaviors, purchasing patterns, referring sites and what separates the most loyal customers from the rest. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Your Comment:



Advertisement


 CRM Press Releases
1.   MEI Achieves Record Growth in 2009
2.   Empirix Offers Voice Quality Solution
3.   LiveTime Speeds User Authentication
4.   Noble on Track To Double Revenue
5.   Siemens Intros OpenScape Voice V4
Product Information and Resources for Technology You Can Use To Boost Your Business

Mobile Enterprise Spotlight
Bar Codes Go Mobile, Get Hip Again
For decades, retailers have used patterns of black dots and lines to encode data onto products. Now, bar codes are gaining favor as an easy way for cell-phone users to view ads and other data instantly.
 
'Dead Simple, Dirt Cheap' JooJoo Tablet Shipping Soon
The JooJoo, a web-browsing tablet device that is the subject of a high-profile legal dispute, appears on track to reach buyers at the end of February, but the tablet scene has dramatically changed.
 
Review: Palm's Pre Plus Is Losing Pace
There's a lot to like about the Pre Plus and its underlying webOS. The 3-D graphics capability is great. Regrettably, the Pre Plus doesn't do justice to the potential and impressive capabilities of Palm's webOS.
 

Enterprise Technology Spotlight
Google May Add Facebook, Twitter Links to Gmail
Google will reportedly roll more social-networking features into Gmail, the fastest-growing e-mail service. The new features could save users the trouble of switching to Facebook or Twitter.
 
IBM's New POWER7 Servers Save Energy with Big Loads
IBM has unveiled high-capacity servers that are the first to be based on its new, multi-core POWER7 chip. It said the new line is designed "to manage the most demanding emerging applications."
 
IBM Opens Eco-Friendly, Cloud-Focused Data Center
IBM has opened its latest data center in North Carolina. Big Blue said the $362 million facility in Research Triangle Park is designed to support cloud computing and other new computing models.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | Free Whitepapers | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2010 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo.