"To expand any e-commerce business, companies need to look beyond the 'what if' questions and start to act on 'what is,'" said Brian Kelly, CEO of Quantivo. "Typical web analytics reports can help you to understand what your customers did, but they leave you scratching your head to determine why and what to do next. Quantivo not only tells you why, but precisely how you should respond to those behaviors to increase clicks, visits and purchases."

Since more clicks do not always transfer to more customers, Quantivo for E-Commerce includes pre-built insights that help e-commerce companies get more new customers onto their website. With knowledge of where customers come from, what they do, how much they spend and combinations of these factors, companies can attract the best new prospects and convert them into loyal, repeat customers. Quantivo's instant insights uncover the best and worst referral sites for generating first-time visitors, products that are viewed and purchased by different campaigns and promotions, how products or categories drive views and purchases of different products and categories, and much more.

Kelly added, "We drew upon our experience with leading e-commerce companies and created out-of-the-box insights that are the most beneficial and immediately actionable. Quantivo E-Commerce also allows marketers and merchandisers to ask their unique customer behavior questions directly on their data, eliminating the bottleneck of corporate business intelligence and complex query languages - putting behavioral insights right into their hands. We take marketers over the finish line by directly exporting actual customer segmentations into marketing automation or CRM systems and so that companies immediately capitalize on this knowledge."

Decoding how to keep customers coming back is the key to building e-commerce revenue for the long haul. Quantivo for E-Commerce helps reveal clear customer segmentations based on customer behaviors, purchasing patterns, referring sites and what separates the most loyal customers from the rest. (continued...)

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