Samsung is joining Microsoft's virtual-reality push, announcing an immersive headset that pairs with Windows computers.
The Korean electronics giant unveiled its Samsung HMD Odyssey [pictured here] at a Microsoft event in San Francisco on Tuesday. It will sell for $499.
The device joins Windows-based immersive headsets built by Lenovo, HP, Acer and Dell, and aimed for release later this year.
Microsoft is among the companies seeking a slice of the emerging market for modern head-mounted devices.
High-end headsets, like Facebook-owned Oculus' Rift and the HTC Vive, require powerful Windows PCs to run.
Others, including the Samsung Gear VR and Google's Daydream, are aimed at the wider audience of people who use smartphones.
Microsoft's vision, for now, is tied to the PC, and specifically new features in the Windows operating system designed to make it easier to build and display immersive environments.
The company also has its own hardware, but that hasn't been on display recently.
Microsoft's HoloLens was a trailblazer when it was unveiled in 2015. The headset, whose visor shows computer-generated images projected onto objects in the wearer's environment without obscuring the view of the real world completely, was subsequently offered for sale to developers and businesses.
But the $3,000 device, much costlier than mainstream VR headsets that sell for less than $1,000, has been limited to niche applications. Microsoft hasn't disclosed plans for a new version.
Microsoft also said on Tuesday that it had acquired AltspaceVR, a California virtual-reality software startup that was building social and communications tools until it ran into funding problems earlier this year.
© 2017 Seattle Times under contract with NewsEdge/Acquire Media. All rights reserved.
Image credit: Product shots by Samsung.