Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Big Data
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
White House Proposes Online Privacy Bill of Rights

White House Proposes Online Privacy Bill of Rights
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The White House Consumer Privacy Bill of Rights' "do not track" option, which is conceptually similar to the FTC's "do not call" list for over-the-phone marketers, has been a privacy goal of the FTC for more than a year. While it has not yet been implemented via law, agency rules, or voluntary compliance, it is making its way into browsers.
 

Related Topics

Privacy
Security
Google
Opt Out


The online privacy movement has another guidepost. On Thursday, the Obama Administration released a Consumer Privacy Bill of Rights for online users, including the ability for browser users to opt out of being tracked by advertisers and others.

The proposed document was described by the White House as "part of a comprehensive blueprint to improve consumers' privacy protections," while maintaining the Internet's growth and innovation. The Administration said the intent is to give users "more control over how their personal information is used on the Internet," and to help businesses grow while maintaining consumer trust.

'Right to Control'

The announcement, part of the Obama Administration's "We Can't Wait" effort, said that the U.S. Commerce Department will begin meeting with companies, privacy advocates, and other stakeholders to develop voluntary privacy policies based on the Consumer Privacy Bill of Rights. The Administration will also seek congressional approval to make the Consumer Privacy Bill of Rights into law.

The full document, called Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy, is designed around four key elements. These are the Consumer Privacy Bill of Rights itself, a "multi-stakeholder process" for determining how the Bill of Rights applies to specific businesses, enforcement, and interoperability with other countries and their businesses.

The key concept in the proposed Bill of Rights is that consumers have a "right to control what personal data companies collect from them, and how they use it." Related concepts include easy-to-understand and easy-to-access privacy and security practices, an expectation that companies will use collected data only for the uses cited when it was provided, security of personal data, access to one's own collected data, and "reasonable limits" for the collection and retention of data.

Browsers, Google Privacy

The proposed framework also encourages Congress to grant specific enforcement powers to the Federal Trade Commission.

The "do not track" option, which is conceptually similar to the FTC's "do not call" list for over-the-phone marketers, has been a goal of the FTC for more than a year. While it has not yet been implemented via law, agency rules, or voluntary compliance, it is beginning to make its way into browsers.

Microsoft's Internet Explorer 9, for instance, allows users to readily block tracking, and Mozilla's Firefox 10 has an option that requires ad networks to comply with users' choices about tracking.

But, absent some industrywide standards, the degree to which consumers are actually protected depends on who is making the assessment. Google, for instance, has released new privacy guidelines which are intended to go into effect March 1, and which the company says adds protections for consumers. However, some privacy advocates say the new guidelines mislead consumers and erode privacy.

Setting Standards

The National Association of Attorneys General, for instance, recently wrote to Google that "the new policy forces consumers to allow information across all of Google's products to be shared without giving them the proper ability to opt out."

Brad Shimmin, an analyst with Current Analysis, said that the proposed Consumer Privacy Bill of Rights "could set some standards," such as what "do not track" actually means. He also noted that, while browser safeguards are helpful, the issue of what happens to data on and between sites is also critical.

But, Shimmin pointed out, even with standards in place, "The central responsibility for privacy will still remain with the individual."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Big Data
1.   Experian Debuts Anti-Fraud Platform
2.   Why Is Splunk 'Stream' App Different?
3.   Support for Facebook in NYC Dispute
4.   U.S. Technology Flagged Ebola Early
5.   CenturyLink Expands High-Speed 'Net


advertisement
Why Is Splunk 'Stream' App Different?
Users get real-time wire data access.
Average Rating:
CenturyLink Expands High-Speed 'Net
Aiming to meet needs of business.
Average Rating:
Facebook Faces Privacy Action in EU
Any user can join except in US, Canada.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.