It just got easier for businesses to use Google Hangouts. The tech giant no longer requires a Google+ profile for its video conferencing service. That's a big plus for sales calls and many other business uses. The $3.5-billion acquisition deal recently announced for Zillow to buy Trulia creates a digital advertising juggernaut that could control more than 70 percent of online real estate searches. A new mobile and cloud-based app from Salesforce.com is designed to help sales reps connect more easily with customers, track promising leads, and achieve sales with more personalized campaigns. In the latest offering from retailers looking to boost sales with image-recognition tech, Target is debuting an app that lets users purchase items after scanning magazine ads with their smartphones.
Payment processor Visa is launching a new service, Visa Checkout, that eliminates a few steps in online payment, hoping a quicker payout will lead to fewer abandoned shopping carts online.