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Silverpop: IBM Marketing Gets Personal
Silverpop: IBM Marketing Gets Personal

IBM has acquired Silverpop, a privately held company based in Atlanta which gives marketers cloud-based tools that automate personalized customer engagements in scalable environments.


  Silverpop: IBM Marketing Gets Personal
Twitter Unveils New Design, May Benefit Business Twitter Unveils New Design

Could be a boon to business users.

Marketing Missteps From Samsung and LG Marketing Missteps from Samsung

Backlash against sexist ads, promotions.

Mobile Ad Spend Skyrockets to $17.96B in 2013 Mobile Ad Spend Surges to $17.96B

Facebook, Google drive numbers up.

Small Companies Pound Pavement To Get Big Deals Small Companies Pound Pavement

Big deals come with old-fashioned work.



Amazon Hikes Prime Service Price
Customers Need Marketing's Attention
Web Video Ads: Tale of Two Markets Caught in Google's Web
Square Takes Philanthropic Swipe
Google, Magna Strike Upfront Ad Deal
LinkedIn Unveils New Feature
Forget Bitcoin, Try Amazon's Coins
Microsoft Dynamics CRM Goes Social
'Augmented Reality' for Faster Buying
Chromebox for Meetings Makes Debut
New Net Domains Set To Expand
Facebook Extends Mobile Roll
New Top-Level Domains Flood Web
AT&T Offers $100 Sign-On Bonus
Apple Envisions Ads To Fit Your Mood
GoDaddy's New Image Center Stage
Google Fights Bad Ad Barrage
Google Plus for Brand Development's New CRM Strategy
Stone's Jelly App Makes Q&A Social
Smartphones Drove Holiday Traffic
Web Sites Try To Nix Nasty Comments
More on this topic...
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
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Mobile Ad Spend Surges to $17.96B
Facebook, Google drive numbers up.
Average Rating:
Mark Hurd's 5 Keys to Market Success
Digital CRM more important than ever.
Average Rating:
Silverpop: IBM Marketing Gets Personal
Acquisition adds cloud-based tool set.
Average Rating:
Twitter Unveils New Design
Could be a boon to business users.
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Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.

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