Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Sales & Marketing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Wireless Wars Heat Up with AT&T $100 Sign-On Bonus
Wireless Wars Heat Up with AT&T $100 Sign-On Bonus

By Jennifer LeClaire
January 29, 2014 12:36PM

Bookmark and Share
This is a way for AT&T to work with customers on a loyalty program that benefits both. The customer gets a $100 credit and AT&T creates an even more stable customer base. Offering each customer $100 to add another line of service is a win-win for both the customer and for AT&T, said Jeff Kagan, a wireless industry analyst.
 



Call it wireless tit for tat. When T-Mobile makes a move, AT&T responds. But the nation’s second-largest wireless carrier is giving T-Mobile a January double-whammy with back-to-back pricing promotions it hopes will keep customers on its side.

Indeed, AT&T is giving consumers one more reason to stick with -- or sign on -- to its wireless service. Starting today, all new and existing AT&T customers will receive a $100 bill credit for each new smartphone, tablet, feature phone, mobile hotspot or wireless home phone line of service they add to the network. The limited-time offer ends on March 31.

“Customers want the best of both worlds from their wireless carrier . . . great value on their plans and service on a phenomenal network and AT&T provides both,” said David Christopher, chief marketing officer for AT&T Mobility. “This $100 credit is a way we can reward our existing customers who add an additional line of service for their loyalty, and it’s an incentive for customers of Verizon, Sprint, T-Mobile and other wireless carriers to come to AT&T and enjoy the nation’s most reliable 4G LTE network.”

A Win-Win

We caught up with Jeff Kagan, a wireless industry analyst, to get his take on AT&T’s latest promotion. He told us he’s bullish on the new offer.

“This is a way for AT&T to work with customers on a loyalty program that benefits both. The customer gets cash and AT&T creates an even more stable customer base,” he said. “This is a win-win for both the customer and for AT&T.”

In early January, AT&T started offering T-Mobile customers the opportunity to “upgrade their mobile lifestyle” with up to $450 per line when they switch to AT&T and trade in eligible smartphones.

AT&T is ticking off reasons why T-Mobile customers should take the company up on its offer. In addition to the $450 per line, AT&T pointed to its “larger and more reliable 4G network.” The company also promised switchers a superior smartphone lineup and award-winning customer service.

Wireless Wars Heat Up

The wireless wars have heated up this year. Also in January, Sprint launched the Framily Plan. The idea is to let consumers decide who they consider family. That may mean your favorite barista becomes your brother, your fantasy football team become your cousins, and the parents on your son’s soccer team become in-laws. Any group of family, friends and others can now be considered, as Sprint calls them, “framily.”

“The Sprint Framily Plan redefines the way we think of family plans and gives our customers the power to decide who will be a part of their group and gain greater savings as more members are added,” said Dan Hesse, Sprint CEO.

All this may be in response to T-Mobile’s New Year’s resolutions to transform the industry. T-Mobile CEO John Legere, known for his attention-getting marketing efforts, posted a Twitter photo that featured his resolution list for 2014, which includes continuing to remove customer pain points; faster and louder 4G LTE; unshackling the family from “those other guys”; making waves at the 2014 Consumer Electronics Show (CES), and “giving AT&T a break . . . or not.”
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Sales & Marketing
1.   Target App Makes Shopping a Snap
2.   Visa Intros Online Payment Service
3.   Facebook Testing Buy Button
4.   Opera Software To Buy AdColony
5.   Facebook Buys Video Ad Biz LiveRail


advertisement
Opera Software To Buy AdColony
As mobile video ad market balloons.
Average Rating:
Small Biz Learns Recession Lessons
Rebuilding smarter, more tech-savvy.
Average Rating:
Aerohive Helps Engage Retail Buyers
Apps for in-store customer engagement.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Hackers Breached 1,000 StubHub Accounts
Cyber thieves got into more than 1,000 StubHub customers' accounts and fraudulently bought tickets for events through the online ticket reseller, company and law enforcement officials say.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.