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Is a Big-Screen iPhone in the Works?
Is a Big-Screen iPhone in the Works?
By Seth Fitzgerald / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
01
2014



Smartphones are getting bigger and it appears that Apple in joining the trend. Rumor has it that the company will be coming out with 4.7-inch and 5.5-inch versions of the iPhone 6 later this year, both of which would be much larger than the current 4-inch iPhone 5s.

There are many unanswered questions regarding how the software on a large iPhone 6 would be affected, but with the market moving toward larger screens it is plausible that these rumors are correct.

Most recently, Reuters reported that Apple would be holding back on the 5.5-inch iPhone for a little while. By doing this, Apple would reportedly be able to focus on the 4.7-inch iPhone 6, which would be its primary release at the end of the summer or in the early fall.

It Makes Sense

The vast majority of smartphones released in 2013 and the beginning of 2014 have been at least 4.7-inches and when it comes to Android handsets specifically, 5-inches is a very popular size. Even though Apple does not make major decisions based on market trends, it appears that large smartphones are simply too common for Apple to ignore.

We asked Weston Henderek, a principal analyst with Current Analysis, for his view on larger smartphones and what Apple will focus on with the iPhone 6. He told us that given the trend toward larger screen sizes, there is a fair chance that Apple will come out with a different size iPhone.

“We believe that there is a strong possibility for a larger iPhone this year," Henderek said. “There has been a trend towards larger devices and Apple has surely noticed this.”

If the most recent rumors and reports are correct, Apple will begin production of the 4.7-inch iPhone 6 in May and will begin work on the larger version of the handset several months later. With that sort of timeline, Apple is on track to announce and release its flagship smartphone around the same time as last year.

Apple’s View

Of all the tech companies, Apple is far from the most talkative, and it is not easy to get information from the firm about future products. However, Apple CEO Tim Cook has not been completely silent when it comes to a larger iPhone. In an interview with the Wall Street Journal earlier this year, Cook said that bringing a larger iPhone to the market is entirely dependent on the technology and in particular, the resolution.

“What we’ve said is that until the technology is ready, we don’t want to cross that line. That doesn’t say we’ll never do it.” said Cook. “We want to give our customers what’s right in all respects -- not just the size but in the resolution, in the clarity, in the contrast, in the reliability.”

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