Scottsdale, Ariz., September 1, 2009 -- Sage North America, which provides business management software and services to more than 2.9 million small and midsize businesses in Canada and the United States, today announced the new ACT! by Sage 2010 contact and customer  manager. New features include integration with social media tools such as Facebook, Twitter™, LinkedIn® and Plaxo, compatibility with a subscription-based ACT! E-marketing service , and fully customizable opportunities to support various sales models. ACT! 2010 also debuts a new look and user navigation that achieves up to 35 percent higher productivity than competing products according to a Keystroke Level Modeling study conducted by Measuring Usability, LLC and Sage. A social media news release including video demoettes is available at http://pitch.pe/24023.
"Social media can augment contact management and CRM systems with valuable information to help marketers create more thorough customer profiles," explains Sheryl Kingstone, director of enterprise research, Yankee Group. "Tools like ACT! are advancing integration of social media into the sales cycle so users can develop more meaningful and profitable customer relationships."
New ACT! 2010 features and enhancements:
• Social Media Technology brings information from social networking profiles and tools including LinkedIn, Facebook, Twitter, Google Maps™, Google News™, Plaxo and ZoomInfo, among others, conveniently into ACT! contact records so users can quickly collect and learn more information about their customers and prospects.
• New Look & Navigation makes ACT! even easier to learn and provides instant access to search functions from any view. Big "easy" buttons take users to tasks most often used and related tasks are grouped for efficient use in contact, group and opportunity views. A new Welcome Page displays help information, tips, news and common tasks on one screen.
• New subscription-based ACT! E-marketing Service provides templates for e-mail design, survey and Web forms for gathering recipient feedback, drip marketing controls for automating campaigns with multiple e-mails, and a marketing results tab for identifying the most qualified prospects to follow up with based on e-mail open and click-through metrics.
• Sales Tracking Enhancements display opportunities within customizable ACT! contacts, groups and companies so users can easily track history and set security options for each. (continued...)
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