Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Laptops & Tablets
Real-time info services with Neustar
Average Rating:
Rate this article:  
Google
Google's Tablet Aims at iPad, But Won't Please Partners

By Jennifer LeClaire
March 30, 2012 10:55AM

Bookmark and Share
Analyst Rob Enderle said market history proves competing with licensees, as Google seems set to do with its Android tablet, doesn't work. Either the licensor dominates the market or the licensee overtakes the licensor. Google seems ready to do something to challenge Apple's iPad where tablet makers like Samsung, RIM, HP and Dell have failed.
 

Related Topics

Google
Nexus
Apple
iPad
Android
Tablet


Despite failing in the smartphone market, Google is looking to enter the hardware business once again with a tablet powered by its own Android operating system. Google appears to be aiming square between the eyes of the market-dominant Apple iPad.

The Wall Street Journal cites "people familiar with the matter" revealing that Google will sell co-branded tablets directly to consumers through online stores like Amazon.com. Google reportedly hopes to boost sales of Android-based tablets.

Google's tablet move could be a tie-in with its $12.5 billion Motorola acquisition. Federal regulators in both the U.S. and Europe have already approved the merger. Google now waits on China. Motorola tablets could be among the first fruits of the deal.

Apple's Hard Lesson

We spoke with Rob Enderle, principal analyst at the Enderle Group, to get his thoughts on the rumors. In short, he believes it's a bad idea.

"It seems like Google is doing everything they possibly can to piss off their Android licensees," said Rob Enderle, principal analyst at the Enderle Group. "The Nexus phone upset them, and coming out with a Google tablet, even if it's marginally successful, will kill the ecosystem because nobody wants to license from a company that they are competing with."

Enderle said market history proves that competing with licensees doesn't work. Either the licensor dominates the market or the licensee overtakes the licensor. Apple found this out the hard way when then-CEO Gil Amelio decided to license the Mac operating system. Apple's licensees proved much more successful than Apple and the company brought Steve Jobs back to fix the mess.

"The rule of thumb is you never license from a company you are competing with because there's no way you can win," Enderle said. "Companies that license the technology are always going to have the advantage and, if they don't, they will turn off the spigot."

Google's Opportunity

Google could not immediately be reached for comment. Google declined to comment to The Wall Street Journal. But Google seems ready to do something to challenge Apple where tablet makers like Samsung, Research In Motion, Hewlett-Packard and Dell have failed.

Google likely also smells opportunity.

According to IDC's March data, worldwide tablet shipments rose by 56 percent in the fourth quarter of 2011. More than 28 million tablets shipped. That marks a 155 percent increase from the fourth quarter of 2010. IDC has increased its 2012 tablet forecast to 106.1 million units, up from its previous forecast of 87.7 million units.

Apple Continues Growth Despite Competitors

Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, IDC reports Apple continued to see strong growth in the quarter, shipping 15.4 million units in fourth quarter of 2011. That's up from 11.1 million units in the third quarter and a 54.7 percent worldwide market share. Amazon is in second place with 16.8 percent market share, according to IDC.

"Amazon's widely reported entry into the media tablet market with a $199, 7-inch product seemed to raise consumers' awareness of the category worldwide despite the fact that the Fire shipped almost exclusively in the U.S. in the fourth quarter," said Tom Mainelli, research director for mobile connected devices at IDC.

"As a result, products across the pricing spectrum sold well, including everything from Apple's premium-priced iPads -- which start at $499 -- to Pandigital's line of Android-based, entry-level tablets -- which start at $120."
 

Tell Us What You Think
Comment:

Name:

Thomas Newton:

Posted: 2012-03-31 @ 3:02am PT
I used to think that the iPad was better than the Kindle Fire. But I realised I was wrong after visiting a site. This site has helped me loads and it is the reason why I currently own a Kindle Fire and not an iPad.



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Laptops & Tablets
1.   Review: Windows Embraces the Past
2.   Vaio Fit Battery Danger Forces Recall
3.   Sony Digital Paper Cuts Paper Waste
4.   Microsoft Finally Offers Office for iPad
5.   Review: Samsung Note Pro Tablet


advertisement
Review: Windows Embraces the Past
With small but significant tweaks.
Average Rating:
Sony Digital Paper Cuts Paper Waste
High price justifiable for business.
Average Rating:
Review: Samsung Note Pro Tablet
Packed with business tools, features.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.