Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Business Briefing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google
Google's Tablet Aims at iPad, But Won't Please Partners

By Jennifer LeClaire
March 30, 2012 10:55AM

Bookmark and Share
Analyst Rob Enderle said market history proves competing with licensees, as Google seems set to do with its Android tablet, doesn't work. Either the licensor dominates the market or the licensee overtakes the licensor. Google seems ready to do something to challenge Apple's iPad where tablet makers like Samsung, RIM, HP and Dell have failed.
 

Related Topics

Google
Nexus
Apple
iPad
Android
Tablet



Despite failing in the smartphone market, Google is looking to enter the hardware business once again with a tablet powered by its own Android operating system. Google appears to be aiming square between the eyes of the market-dominant Apple iPad.

The Wall Street Journal cites "people familiar with the matter" revealing that Google will sell co-branded tablets directly to consumers through online stores like Amazon.com. Google reportedly hopes to boost sales of Android-based tablets.

Google's tablet move could be a tie-in with its $12.5 billion Motorola acquisition. Federal regulators in both the U.S. and Europe have already approved the merger. Google now waits on China. Motorola tablets could be among the first fruits of the deal.

Apple's Hard Lesson

We spoke with Rob Enderle, principal analyst at the Enderle Group, to get his thoughts on the rumors. In short, he believes it's a bad idea.

"It seems like Google is doing everything they possibly can to piss off their Android licensees," said Rob Enderle, principal analyst at the Enderle Group. "The Nexus phone upset them, and coming out with a Google tablet, even if it's marginally successful, will kill the ecosystem because nobody wants to license from a company that they are competing with."

Enderle said market history proves that competing with licensees doesn't work. Either the licensor dominates the market or the licensee overtakes the licensor. Apple found this out the hard way when then-CEO Gil Amelio decided to license the Mac operating system. Apple's licensees proved much more successful than Apple and the company brought Steve Jobs back to fix the mess.

"The rule of thumb is you never license from a company you are competing with because there's no way you can win," Enderle said. "Companies that license the technology are always going to have the advantage and, if they don't, they will turn off the spigot."

Google's Opportunity

Google could not immediately be reached for comment. Google declined to comment to The Wall Street Journal. But Google seems ready to do something to challenge Apple where tablet makers like Samsung, Research In Motion, Hewlett-Packard and Dell have failed.

Google likely also smells opportunity.

According to IDC's March data, worldwide tablet shipments rose by 56 percent in the fourth quarter of 2011. More than 28 million tablets shipped. That marks a 155 percent increase from the fourth quarter of 2010. IDC has increased its 2012 tablet forecast to 106.1 million units, up from its previous forecast of 87.7 million units.

Apple Continues Growth Despite Competitors

Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, IDC reports Apple continued to see strong growth in the quarter, shipping 15.4 million units in fourth quarter of 2011. That's up from 11.1 million units in the third quarter and a 54.7 percent worldwide market share. Amazon is in second place with 16.8 percent market share, according to IDC.

"Amazon's widely reported entry into the media tablet market with a $199, 7-inch product seemed to raise consumers' awareness of the category worldwide despite the fact that the Fire shipped almost exclusively in the U.S. in the fourth quarter," said Tom Mainelli, research director for mobile connected devices at IDC.

"As a result, products across the pricing spectrum sold well, including everything from Apple's premium-priced iPads -- which start at $499 -- to Pandigital's line of Android-based, entry-level tablets -- which start at $120."
 

Tell Us What You Think
Comment:

Name:

Thomas Newton:

Posted: 2012-03-31 @ 3:02am PT
I used to think that the iPad was better than the Kindle Fire. But I realised I was wrong after visiting a site. This site has helped me loads and it is the reason why I currently own a Kindle Fire and not an iPad.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Business Briefing
1.   Chief Customer Officers' Clout Grows
2.   $1,000 Hepatitis Pill Is Debated
3.   FTC Wants Fix for Mobile Cramming
4.   China Puts Microsoft Under the Lens
5.   Zillow-Trulia: Digital Ad Juggernaut


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
$1,000 Hepatitis Pill Is Debated
Now the leading treatment of choice.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China with Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.