Customer Relationship Management News NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.
Press Releases
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Front Row Solutions CRM Scores High with Users
Front Row Solutions CRM Scores High with Users

November 20, 2013 7:16AM
Front Row Solutions CRM Receives 85.9% Net Promoter® Score from Users -- FRS sales reporting system is rated highly by sales representatives using it in the field

Fort Collins, Colo. -- Front Row Solutions (FRS), a customer relationship management (CRM) system built around the needs of sales representatives and sales managers, has released the results of a recent survey of its user base utilizing the Net Promoter ( scoring approach. In a survey of thousands of sales representatives, FRS received a Net Promoter Score® of 8.59 on a scale of zero to ten.

Front Row Solutions recognized from the beginning that one of the biggest challenges facing companies using a CRM system is getting sales representatives to engage with that system and use it to report their sales activities. Research into the market showed that compliance with CRM systems was generally very weak.

The FRS CRM system was designed to meet the needs of the sales representative in the field and boost compliance and productivity for their clients. Research showed that sales representatives wanted a CRM that is fast, easy to learn and use, and mobile friendly. FRS answered that demand with the Sales Pro App for mobile devices; it combines the fastest, easiest mobile reporting tool available with real-time information for sales managers. Clients saw compliance levels among their representatives surge to more than 90 percent.

Further showcasing Front Row Solutions’ focus on the needs of sales representatives, they reached out to those individuals currently using FRS to find out how well the system was meeting the key requirements of representatives in the field. After independently researching the CRM Industry for sales representative feedback, Front Row found no evidence of other CRM companies engaging sales representatives with surveys or questionnaires.

FRS chose to use the Net Promoter Score® approach to send out a simple, to-the-point survey aimed at getting as much feedback as possible. With the permission of their clients’ management teams, a brief questionnaire was sent out asking sales reps for comments, suggestions, and their rating of the FRS CRM using the Net Promoter Score® question. Sales representatives were asked how likely they would be to recommend FRS to another person or business on a scale of zero to ten.

The results of the Net Promotion survey showed that sales representatives using the FRS sales reporting system gave the CRM a Net Promotion Score of 8.59, or 85.9 percent. The Net Promotion format categorizes customers as promoters (9-10), passives (7-8), or detractors (0-6). The score of 8.59 indicates that the majority of FRS’ clients are mostly promoters, or “loyal enthusiasts who will keep buying and refer others.” FRS’ median rating was a 9.0, with 35 percent of surveyed sales representatives rating the company at a 10.

Reaching out to sales rep users has been critical to the direction of the Front Row Solutions system. Front Row President and Founder Etien D’Hollander notes, “We are constantly looking to augment and improve to the Front Row Solutions app to engage and assist sales representatives. We are encouraged by our Net Promoter Score, which prove to us we’re on the right track; and the suggestions we got for improvements to the system were very insightful.”

“We have now integrated Front Row Solutions with Microsoft Outlook, IBM Notes (Lotus notes), Google PMI, and Thunderbird, all because of suggestions made by our sale representative customers in their survey responses. There will be more, so stay tuned for what’s coming down the pipeline.”

To try the Front Row Solutions app, Front Row Sales Pro, on one of the company’s free demo sites, simply download the app. It is available on the app store under “Front Row Sales Pro.” Once the app is installed, contact Front Row Solutions for a free password and login at The Front Row Sales Pro app is focused on assisting sales representatives and providing critical information to the management team.

About Front Row Solutions (continued...)

1  |  2  |  Next Page >


Tell Us What You Think



Posted: 2013-11-21 @ 11:38pm PT
Good news for FRS. I agree that sales representatives are highly important. From a product standpoint, marketing automation and lead nurturing is very desirable in CRMs as well. Products like Agile CRM are really getting there for small businesses.

Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.

CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.