Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / Enterprise I.T. / Dyn Buys Internet Monitoring Firm
DDoS Protection Powered By Verisign
Dyn Buys Internet Monitoring Firm Renesys
Dyn Buys Internet Monitoring Firm Renesys
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
22
2014


Manchester, N.H.-based companies Dyn and Renesys are coming together to offer a new breed of Internet performance. Dyn is acquiring the Internet intelligence firm for an undisclosed sum.

Let’s take a closer look at what the combination really means. For its part, Dyn is recognized name in Internet performance solutions. The company is acquiring an authority on Internet intelligence.

After the merger, Dyn will launch a new Performance Assurance product line that promises insights to help customers “make instant, intelligent decisions to improve the performance of their Internet enabled applications.” The Performance Assurance solutions will be offered independent of the company’s Traffic Management and Message Management services.

“Renesys’ global and granular visibility into the Internet will allow us to make better traffic and message decisions, helping our customers more efficiently connect with their audiences,” said Jeremy Hitchcock, Dyn CEO. “Our new Performance Assurance product line will help businesses optimize their Internet and cloud network performance, in a world where any downtime or milliseconds of delay can have a real business impact.”

Five Key Areas of Impact

Dyn Performance Assurance will tap into Renesys data, which is collected from a global sensor network of real-time probes, as well as business relationships with more than 300 providers and telemetry from Dyn’s own network. That resource mashup promises to offer businesses insights that will drive smart decisions for network planning, traffic management, CDN (content delivery network) optimization, cloud optimization, and data center optimization.

Practically speaking, companies can integrate Dyn’s Performance Assurance services into operational workflows and expect to draw out real-time intelligence of how Internet changes are affecting their businesses. Armed with that information, they can make adjustments to how consumers connect to their brands to optimize the online customer experience.

“Monitoring application and service performance was difficult even when enterprises owned the entire IT stack, from servers and applications to the network,” said Robert Mahowald, program vice president at IDC. “As enterprises move business-critical workloads into public clouds, visibility and control over . . . these services becomes exponentially more challenging. This makes performance assurance technology such as Renesys an essential component for optimizing cloud service delivery.”

Getting What You Pay For

Renesys also brings strategic talent to Dyn’s table. Specifically, Renesys’ team includes specialized scientists, researchers and analysts who have been monitoring the state of the Internet around the clock for more than 10 years.

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his take on the acquisition. He told us companies pay a great deal of money for better performance and Dyn is creating a suite of products to comprehensively analyze whether firms are getting what they pay for -- or need to change programs or providers to get the performance the business requires.

“The advantage of a comprehensive offering is that it embraces the total problem and makes it less likely the firm will be displaced by another company that first plugs a hole and then does what Dyn does,” Enderle said. “In effect, the first with complete solution wins. Dyn is acquiring Renesys to make sure they can both effectively defend and attack less comprehensive offerings in their chosen segment.”

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN ENTERPRISE I.T.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 
Are Government Spies Tipping Off Tor?
Less than a month ago, tech news headlines heralded a Tor Project breach. Now, some are saying that government spies are sharing information with Tor to help it prevent future breaches.
 
Backoff Malware Hits 1,000+ Businesses, Likely More
More than 1,000 businesses across the U.S. might have been affected by Backoff, a new kind of point-of-sale (PoS) malware, according to the Department of Homeland Security.
 

Enterprise Hardware Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Mobile Technology Spotlight
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Verizon Hops on the Voice-Over-LTE Bandwagon
Wireless provider Verizon is gearing up for a nationwide launch of its Voice-over-LTE service over the next several weeks, promising clearer and crisper phone calls and a Skype-like video service.
 
Smartphone 'Kill Switch' Law in California; Will Other States Follow?
California’s new law -- signed by Gov. Jerry Brown on Monday -- aimed at deterring cellphone theft could mean most mobile phones sold in the U.S. will soon include similar “kill-switch” tech.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.