Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Advertisement
Free Gartner Report:
Drive innovation & collaboration
with the "Everyone's IT" approach.

View the research report
Customer Service
Is your endpoint data protected?
Average Rating:
Rate this article:  
Twitter 'Buy Now' Button Spotted on Mobile App

Twitter 'Buy Now' Button Spotted on Mobile App
By Salvador Rodriguez

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Is Twitter's move into e-commerce getting close to reality? Users of Twitter's mobile app seem to think so, reporting the temporary appearance of a Buy Now button alongside tweets containing links to products sold through Fancy, an online shopping site. Twitter investors are looking for every sign that the company can boost dependable cash flow.
 

Hashtags, retweets and in-tweet purchases? A new feature that temporarily popped up this week on Twitter's mobile app indicates the micro-blogging social network might be getting ready to step into e-commerce.

Earlier this week, a "Buy now" button appeared alongside tweets containing links to products sold through Fancy, an online shopping site, Recode reported; an unnamed source said that tapping on the button led users to a checkout page. The feature is no longer working.

The news might seem trivial by itself, but Twitter investors are looking for every sign that the company can boost dependable cash flow. Twitter relies on advertising for its revenue, but since going public in November, the San Francisco company has struggled to please investors. Right now, Twitter is trading around $42.30 per share, down from when it was trading higher than $70 per share in December. The social network may be interested in e-commerce as a way to create a second revenue stream.

This isn't the first time Twitter has dabbled with e-commerce.

In May, Twitter teamed up with Amazon.com to make it possible for users to add products to their Amazon shopping carts through tweets. To do so, users respond with "#AmazonCart" to tweets containing links to products from the online retailer.

If Twitter does add in-tweet purchases, it would follow another major social network in adding shopping to its platform. In 2012, Facebook added an e-commerce feature by making it possible for users to buy and send gifts to one another. Users can send gifts at any time, but on users' birthdays, Facebook highlights the feature to users' friends, suggesting that they send something.

Neither Twitter nor Fancy responded to requests for comments.
 


© 2014 Los Angeles Times (CA) under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:

Lucy @ MiramarOne.com:

Posted: 2014-07-05 @ 9:32am PT
And about time. Twitter as a potential e-commerce platform for all businesses can only be a good thing.



UCS Invicta: Integrated Flash Why wait for the future? Unlock the potential of your applications and create new business opportunities today with UCS Invicta Series Solid State Systems. Take advantage of the power of flash technology. See how it can help accelerate IT, eliminate data center bottlenecks, and deliver the peak application performance and predictability your users demand. Click here to learn more.


 Customer Service
1.   Glass Adds Voice Access to Contacts
2.   Infor Buys Cloud CRM App Saleslogix
3.   Health Agencies Use Dynamics CRM
4.   Desk.com: Video Customer Support
5.   Video Enhances Customer Service
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.