MORRISTOWN, NJ, Dec. 4, 2013 -- Big data analytics can create big advantages for service providers and enterprises alike as they look toward understanding what their customers are doing and saying, and analyzing and making decisions based on the enormous amount of data generated by today’s digital services. Building on the overwhelming success of TM Forum’s inaugural conference (Big Data Analytics Summit 2012), TM Forum’s Big Data InFocus event features an outstanding lineup of keynote speakers from the digital services, retail, communications and finance sectors in order to delve into the unique needs service providers face when capitalizing on big data analytics to further their business objectives.
The two-day conference, held at the Movenpick Hotel Amsterdam City Centre, Jan. 28-29, spotlights exclusive C-Level presentations from host sponsor Liberty Global, as well as AOL, Amazon, BT, ING, Skype, Sonae Retail and more.
In addition, Big Data InFocus features over 35 industry speakers and experts from leading communications companies around the globe, such as MBNL, Oman Telecom, Orange, Telefonica Germany, Swisscom and Vimpelcom, among others.
The event’s packed agenda includes 25 sessions with real-world case studies, first-hand experiences and thought leadership on some of the hottest business topics related to big data today, including:
• Using big data in the cloud
• Driving informed business decisions and understanding customer value
• Developing a successful big data strategy
• Enhancing agility with big data
• Optimizing customer insight and marketing through big data
• Maximizing big data monetization opportunities
• Ensuring security and privacy
“Appropriately leveraging big data is key to future business success,” said Dean Walters, chief information officer, Liberty Global, and a keynote at the event. “By following an enterprise-wide, analytics-centric methodology, businesses can deliver the right customer experience every time.”
“In today’s digital world, customers are more informed and empowered than ever. Truly engaging with customers, and understanding their feelings, requirements and attitudes can make or break a business,” said Rob Rich, managing director, TM Forum Insights Research, who opens the event on Tues., Jan 28, at 9 a.m. with a keynote. “TM Forum’s Big Data InFocus brings together the best in the business to deliver the tools, standards, best practices, metrics, KPIs and thought leadership that help service providers successfully maintain and grow their market share.”
Big Data InFocus features highlights from TM Forum’s new Customer Engagement Program, which helps service providers continuously grow their businesses by moving beyond traditional customer experience, including in the area of big data analytics. In addition, Frameworx 13.5, the latest version of TM Forum’s suite of best practices and standards, comprises 47 new features, including a new Big Data Analytics Guidebook, which includes a new architecture, methodology and over 30 use cases to helps service providers unleash the power of big data. (continued...)