Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Mobile Industry News
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Will Google Offer a Wireless Service with Google Fiber?
Will Google Offer a Wireless Service with Google Fiber?

By Seth Fitzgerald
April 4, 2014 10:38AM

Bookmark and Share
Google Fiber has been a success and a true competitor to other ISPs not only because it is faster but because the service is reliable and relatively cheap. All aspects of the Fiber experience are under Google's control, but the same would not be true for a wireless service, in which it would buy bandwidth from a telecom and sell it to its own customers.
 



Google has already entered the Internet service provider (ISP) industry with Google Fiber, and a new report suggests the company is considering an expansion into mobile phone service as well. According to a report published in The Information, Google would become a Mobile Virtual Network Operator (MVNO), meaning that instead of competing against the major carriers, it would buy service from them and then sell it back to its own customers.

There are already dozens of MVNOs in the United States and unlike Google Fiber, a mobile phone service would not be very interesting. Fiber has allowed Google to control both speed and price since it has laid down fiber connections to every customer location, but the only thing Google would be able to control as an MVNO would be price (and even that control is limited.)

In the Footsteps of Fiber

Details regarding Google's plans are still limited, but sources close to the company have revealed to The Information that the company would look to offer its phone service in the same locations as Google Fiber. Over the past few years, Fiber has expanded to three locations and is working with city governments to expand to at least nine other metro areas.

Fiber has already been a success in Kansas City, and since that initial experiment it has moved into Provo, Utah, and Austin. The Information reports that two sources close to Google have said executives within the company met with Sprint and then Verizon regarding the creation of a new MVNO in markets where the company is offering Google Fiber Internet and TV.

Less Control, More Competitors

Google Fiber has been a success and a true competitor to other ISPs not only because it is significantly faster but because the service is reliable and relatively cheap. All aspects of the Fiber experience are under Google's control, but the same would not be true for its mobile phone service.

There is a long list of MVNOs in the U.S., with big names like MetroPCS, Net10, and Straight Talk included. This means that if Google were to unveil a new MVNO service, it is hard to tell if people would switch from their current service providers.

We asked Jeff Kagan, an independent technology analyst, for his opinion on the report. He told us that Google could very well be entering the mobile business but that there is no guarantee of success.

"Google was never in the service provider business. But then they got into the high-speed Internet business in the last couple of years." Kagan said. "Could wireless [be] next? Sure it could. But there are no guarantees. Several large companies have try to enter the wireless space unsuccessfully like Comcast, Time Warner, [and] Cox."
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Industry News
1.   Lenovo Still in Small Windows Tablets
2.   Verizon Launches Rewards Program
3.   Microsoft Axes Android Phones
4.   Google Adds Features to Wallet App
5.   Microsoft Will Lay Off 18,000 Workers


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 

Enterprise Hardware Spotlight
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 

Mobile Technology Spotlight
Apple Patent for Smart Watch Comes to Light
Does a new smart watch patent issued to Apple provide a preview of the expected wearable from the tech giant? Some Apple-watchers are parsing the patent for signs of the coming product.
 
Will iPhone 6 Cannibalize Apple's Tablet Sales?
Could Apple’s iPhone 6 -- it’s so-called super-size phone due to hit store shelves this fall -- come back to haunt the smartphone maker? Some observers say yes; others say preposterous.
 
Axed Nokia X Phones Suffered from Lack of Identity
So long, Nokia X, we hardly knew you. The Nokia X phones Microsoft discontinued blend two rival operating systems, but leave out the best of each. As a result, the devices didn't become a runaway hit.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.