To mark its 25th anniversary, Adobe Systems will take the wraps off its Creative Suite 3 software bundle later this month in what the company is calling the largest release in its history. Adobe made the announcement via a blog on its Web site, where it indicated plans to introduce the software bundle at a launch event in New York on March 27.
Industry insiders are saying one real breakthrough with this software is what it means for Mac users. In many ways, Apple and Adobe have always gone hand-in-hand, with the Mac platform being the system of choice for many graphic artists and developers.
But for the first time, Adobe is putting Apple users on par with PC users, with plans to roll out Creative Suite 3 as a universal binary that will run at full speed on both Intel Macs and Power PC Macs. The previous version of Creative Suite wasn't native to Intel-based Macs.
Tools of the Trade
The plans for the full Creative Suite 3 show Adobe in a more aggressive light, explained Toby Bell, research director at Gartner, citing how the company is using marketing mechanisms, like prerelease information, to generate buzz.
"This is a cultural transition for Adobe," he said, noting that the company is exceeding expectations in terms of timelines. "It showcases Adobe's earnestness in proving they've gotten it all together in preproduction and marketing. They've done this right so far."
Bell was also quick to point out that the release of CS3 represents just one component of the graphics giant's business. "Their future won't be made or broken by this release," he said.
Specs Under Wraps
Adobe is keeping a tight lid of the actual features of the new suite, but several details have surfaced on the Internet in the past few months. For example, one of the new features in the suite will be in InDesign, which will allow users to import multiple images in a single step.
While the formal unveiling of CS3 will take place on March 27, the software bundle won't be released until later this spring. Some industry insiders believe the actual release will come close to the launch date of Apple's Mac OS X 10.5.