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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 10 MINUTES AGO.
You are here: Home / Communications / Apple Extends iPhone Battery Life
Apple Extends iPhone Battery Life
Apple Extends iPhone Battery Life
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
18
2007
Just 11 days before the official launch of the much-hyped Apple iPhone, the Mac-maker has seemingly found a way to keep the buzz machine humming with a new announcement. On Monday, Apple said its iPhone would deliver significantly longer battery life when it ships on June 29 than was originally announced when the device was unveiled in January.

Apple had originally estimated battery life to be five hours. According to Apple, the iPhone now will offer up to eight hours of talk time, six hours of Internet use, seven hours of video playback, or 24 hours of audio playback. What's more, the iPhone will give its owners up to 250 hours -- more than 10 days -- of standby time.

"With eight hours of talk time and 24 hours of audio playback, iPhone's battery life is longer than any other 'smartphone' and even longer than most MP3 players," Apple CEO Steve Jobs said in a statement.

In addition to announcing news of the extended battery life, Apple also said that the iPhone will ship with a better display than was originally planned.

Better Battery 'Spectacular'

According to Avi Greengart, principal analyst of mobile devices at Current Analysis, the news that Apple has boosted the iPhone's battery life is great.

Greengart said that when Apple first announced the battery life specs in January, he was somewhat skeptical. If Apple had merely confirmed the initial five-hour battery life, he said, it would have been reassuring. To go beyond that initial announcement, he noted, is remarkable.

"The iPhone is such a thin device with such a large screen," Greengart said. "Thin devices mean you have to put in a smaller battery and large screens use up a lot of power. So the ability to use the device for extended periods of time is wonderful news for Apple."

High-Quality Glass Display

Apple also announced that the entire top surface of the iPhone, including its 3.5-inch display, has been upgraded from plastic to glass. Apple's aim with the upgraded display is to offer more scratch resistance and a clearer view of the information.

Apple is hoping the new iPhone interface will be a popular draw for consumers. Already featured in TV advertisements, the new interface can be controlled simply with a finger. The iPhone combines three products into one handheld device -- a mobile phone, a widescreen iPod, and an Internet device, complete with mobile applications for e-mail, Web browsing, and maps.

The iPhone will retail for either $500 or $600, depending on the configuration. AT&T has a five-year exclusive on the new device.

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