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You are here: Home / Personal Tech / Microsoft Hits iTunes To Boost Zune
Microsoft Takes Shots at iTunes To Promote Zune
Microsoft Takes Shots at iTunes To Promote Zune
By Patricia Resende / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
12
2009
Apple has taken several shots at Microsoft in its series of I'm a Mac and I'm a PC commercials where the person acting as a PC is always complaining about Windows Vista and its problems and challenges well into the future. The Mac, however, is always happy and content and running perfectly.

Now Microsoft is firing back with its own shots aimed at Apple's music engine, iTunes. The software giant is touting its Zune Pass as a better alternative for users downloading applications from Apple's iTunes Store.

In the advertisement Wes Moss, a certified financial planner and former Donald Trump apprentice candidate, tells the world that it costs $30,000 to fill a 120GB iPod to capacity with music from the iTunes Store. Moss says at a buck a song, users will run out of money faster than they run out of space on their iPod.

Moss said he tells iTunes users to switch to Microsoft's Zune Pass for $14.99 a month. Users can download an unlimited number of songs. "One costs a lot and one costs a little," Moss says.

Well, Not Exactly

While Moss isn't fibbing about the $30,000 to fill the latest iPod to capacity, he isn't factoring in other things, such as users who download free songs through promotions or those who download an entire album for an amount less than the cost to download each individual song.

Of course, if a user downloads each song at 99 cents each, Moss is on target. On the other hand, Zune Pass users are out $14.99 whether or not they download any songs in a given month.

Microsoft's attacks against Apple's iTunes and its promotion of Zune Pass subscriptions come just as Twitter users began receiving purported promo messages from Microsoft's 2010 team that may have been a hoax.

One tweet said: "New product launch, that's all I'm allowed to say. Hold off from buying an iPhone/Pre." The other tweet said: "June 2009 will be an important month for Zune lovers."

Twittering Rumors

There have been rumors about Microsoft developing a touchscreen Zune phone under the code name Pink for Verizon's network.

Microsoft, however, has denied developing a Zune phone with Verizon. And Verizon spokesperson Jeffrey Nelson said the company would not comment on rumors.

While the question of a Zune phone is still up in the air, Twitter hoaxes about Zune and Apple were ongoing Tuesday afternoon.

"I signed up for the Office 2010 beta and added the Twitter feed from the site," said an IT professional named Shawn. "I just went back to the site and clicked the link for their Twitter feed and it's a totally different site."

He said one site is fake and fake Microsoft tweets were made using the Mac Twitter client.

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