Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 4 MINUTES AGO.
You are here: Home / Mobile Industry News / Apple Wanted Ads Pulled, MS Says
Apple Wanted PC Hunter Ads Pulled, Microsoft Says
Apple Wanted PC Hunter Ads Pulled, Microsoft Says
By Mike Kent / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
16
2009
Microsoft says Apple tried to get its latest ad spots pulled as inaccurate. The ads depict PC hunters who find Mac computers too expensive and instead select a PC with Microsoft's Windows operating system.

The ads portray Macs as priced well above $1,000. The hunters invariably select a less-expensive PC and say they're not cool enough to be a Mac person.

At Microsoft's Worldwide Partner Conference in New Orleans on Wednesday, Microsoft COO Kevin Turner told the audience, "You know why I know (the ads are) working? Because two weeks ago we got a call from the Apple legal department."

He quoted Apple's attorneys as saying, "Hey, you need to stop running those ads, we lowered our prices."

"They took like $100 off or something," Turner said. "It was the single greatest phone call in history that I've ever taken in business."

"I did cartwheels down the hallway," Turner added. "At first I said, 'Is this a joke? Who are you?' Not understanding what an opportunity. And so we're just going to keep running them and running them and running them."

He also told the conference that Microsoft will open some retail stores this fall "right next door to Apple stores."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
MORE IN MOBILE INDUSTRY NEWS
CRM DAILY
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2017 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.