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You are here: Home / Mobile Tech / Apple iPad Sales Go Global
Apple Starts Selling iPads Internationally
Apple Starts Selling iPads Internationally
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
10
2010
Apple is looking to repeat its U.S. iPad success in countries around the world. The company announced May 28 as the release date for the iPad in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom.

On Monday, Apple opened up pre-orders on all iPad models from Apple's online store. Analysts are bullish on the iPad's global prospects. Apple has already sold over one million iPads in the U.S. Customers have downloaded over 12 million iPad apps from the App Store and more than 1.5 million e-books from the iBookstore.

"The iPad certainly has been an unqualified success in the U.S. with over a million units sold in 28 days and Apple continues to ramp up sales in many places," said Michael Gartenberg, a partner at Altimeter Group. "People tried to buy the device for Mother's Day, for example, and found it was in somewhat short supply. You had to look around to find one."

iPad Goes Global

Gartenberg points to the declining availability in stores, as well as the number of people looking for the iPad on sites like Craigslist and eBay, as reasons to believe that the iPad is going to perform well in international markets.

The iPad allows users to perform like web browsing, reading and sending e-mail, viewing and sharing photos, watching HD videos, listening to music, playing games, and reading e-books using Apple's Multi-Touch user interface. And the App Store on iPad lets users wirelessly browse, buy and download more than 200,000 that work with the iPad.

"I think we are going to see the iPad do well in the same places that the iPhone has gained traction -- and that is most of the countries it's launching in," Gartenberg said. "The iPad does seem to be resonating with consumers. Consumers are understanding the use cases for it and embracing it. I think we'll continue to see that trend go global."

Apple said it plans to release iPad in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore in July. Apple will announce availability, local pricing and pre-order plans for these nine additional countries at a later date.

Nokia's iPad Threat

If Nokia has its way, it will get a piece of iPad sales. On Friday, Nokia announced a complaint against Apple with the Federal District Court in the Western District of Wisconsin, alleging that Apple iPhone and iPad 3G products infringe five important Nokia patents.

The patents relate to technologies for enhanced speech and data transmission, using positioning data in applications and innovations in antenna configurations that improve performance and save space, allowing smaller and more compact devices.

"Nokia has been the leading developer of many key technologies in mobile devices" said Paul Melin, general manager of Patent Licensing at Nokia. "We have taken this step to protect the results of our pioneering development and to put an end to continued unlawful use of Nokia's innovation."

Apple was not immediately available for comment.

Read more on: iPad, Apple, iPhone
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