Is this the beginning of the end for MySpace? Or the beginning of a new beginning that could revive the once-dominant social-networking site? Time will tell whether MySpace's Mashup with Facebook will be a boon or a bust for the ailing company.
On Thursday, MySpace announced a new feature that lets its members port over their lives and interests. That means a MySpace user's Facebook stream gets populated with entertainment content according to their preferences. MySpace members can also program their own streams based on recommendations and trending topics on MySpace and engage with fans who have similar interests.
"This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream," said Mike Jones, CEO of MySpace. "The stream is one of our most popular features on MySpace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy."
MySpace Adds Facebook Like Button
Mashup with Facebook is an opt-in feature. To begin, MySpace members visit the home page and click on the Mashup with Facebook button. Clicking a few more preference options creates a basic MySpace profile that users can continue building based on information in their Facebook profile.
"Sharing entertainment and music interests is part of many of our friendships, online and off," said Dan Rose, vice president of partnerships and platform marketing at Facebook. "MySpace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on MySpace from the start."
An algorithm on the back end matches Facebook "likes" and "interests" to relevant MySpace topic pages, profiles, video programming, and other content in entertainment categories such as music, celebrities, TV and movies. Tailored recommendations of new topic pages and profiles surface in real time to allow users to discover new entertainment experiences and greater customization. MySpace will also soon be implementing the Facebook Like button across the site to give users an easy way to share their entertainment interests with their friends on Facebook.
Facebook's Entertainment Portal?
Will this bolster MySpace's options? Charles King, principal analyst at Pund-IT, isn't sure. But he said when your parent company publicly states that driving traffic is a problem, the writing is on the wall. It's either time for radical action or time for management to consider other job opportunities, he said. Either way, time may be running out for MySpace.
"There is a dynamic here with Facebook that could work to MySpace's favor. This mashup also provides some value to Facebook in that they don't have an entertainment portal of their own," King said.
"In a way, Facebook is using MySpace the same way Tom Sawyer used all the kids to whitewash his fence," he added. "MySpace is in some serious trouble right now, but linking up with Facebook certainly can't hurt. I wouldn't expect it to save the company outright."
Posted: 2010-11-19 @ 11:04am PT
Actually this signals the beginning of the end of Facebook...
AOL once dominated social activity on the web, followed closely by Geocities and a couple of others. They all faded as a new generation looked for new social venues. The younger crowd jumped on MySpace; the latest phenom of its time and it was a powerful juggernaut even mom and dad showed up... what? Eventually that generation started to look for an alternative to hang out with their own. Facebook emerged as that alternative and the college students flocked to it as the new hip and trendy social site... but wait... mom and dad again? Grandma and grandpa this time too and all those nieces and nephews, aunts and uncles... WTF... What happened? MySpace's latest acknowledgement of Facebook's dominance not only signals MySpace's end but it also indicates the beginning of the end of Facebook. It's only a matter of time until the next power demographic finds a new and more interesting place to play -- a place where mom and dad and everyone else won't find them ... at least for a while.