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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 6 MINUTES AGO.
You are here: Home / Apple/Mac / Storage-Starved Apple Users Get Help
Storage-Starved Apple Users Get Some Help
Storage-Starved Apple Users Get Some Help
By Jef Cozza / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
14
2014
Apple products are known for being somewhat stingy on things like storage space, to put it mildly. The iPhone 5c, for example, Apple's basic model, comes with just 8 gigabytes of capacity, not nearly enough space for users who want to use the phone to download music, record a high-definition video, or snap more than a few photos.

With the new iXpand drive, SanDisk is hoping to ease the storage restrictions for Apple users. The flash drive comes with both lightning and standard USB connectors, allowing it to connect both to iOS devices directly and to laptops and other non-Apple devices.

Expanded Storage for Videos, Photos

SanDisk is marketing the new drive as the answer to iPads and iPhones creaking under the weight of too much data.

"According to IDC, nearly three-quarters of all images are now captured on smartphones and tablets," said Dinesh Bahal, vice president of product marketing at SanDisk, in a news release announcing the iXpand drive.

"With this significant increase in mobile-generated content, consumers are looking for easy ways to manage it all. We created the iXpand Flash Drive to offer consumers a quick and safe way to move their favorite content between devices so it's available when and where they want it."

The drive, which comes in 16 GB, 32 GB and 64 GB capacities, also comes with a flexible connector to allow users to attach it directly to their iPhone or iPad without removing their device from a protective case. Since the drive connects directly to iOS devices via a Lightning connector, no other connecting cable is needed. The collapsible drive is encased in a metal shell for increased durability, SanDisk said.

Data Encryption Included

The iXpand also comes with a proprietary syncing app that automatically launches when connected with either an iPhone or iPad, and which can be configured to automatically sync photos and videos from the device's camera roll app. In addition, users can store movies on the iXpand and play them directly from the drive on their iPhone or iPad. SanDisk says the drive will support most video formats, including AVI and WMV.

For security conscious users, the app also enables cross-platform encryption, offering users the ability to transfer and access sensitive files from iPhone, iPad, PC and Mac computers. Files can be password-protected on the drive directly from an iPhone or iPad and then decrypted on a Mac or PC.

The flash drive is compatible with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad mini 3, iPad mini 2, iPad mini running iOS 8 or iOS 7. The iXpand sync app is available on the App Store for iPhone or iPad.

The 16 GB model is retailing for $59.99, and the 32 GB will be available exclusively through Best Buy stores at $79.99. The 64 GB model will retail for $119.99, SanDisk said.

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BiggerNotBetter:
Posted: 2014-11-14 @ 11:27am PT
I might be an exception, but frankly 8GB are more than sufficient in a consumer cell phone for me. I shoot professional video and photos with a 24 megapixel full frame camera and on that one I indeed need more; and I watch FullHD blu-ray quality movies on my home cinema that are up to 10GB each in file size, but on the phone a decent DVD copy is less than half a Gig and battery ends way before storage space.

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