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You are here: Home / Mobile Tech / Lenovo Rolls Out New LaVie Z Models
Lenovo Aims at MacBook Air with New LaVie Z Models
Lenovo Aims at MacBook Air with New LaVie Z Models
By Jef Cozza / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
Two new laptops from Lenovo seem to be shooting for the same market niche as Apple’s MacBook Air series. The new entrants, called the LaVie Z and the LaVie Z 360, are light, powerful systems that are selling at premium price points.

Consumers have been anticipating the launch of the new line since the LaVie took the Best of 2015 award at the Consumer Electronics Show this year. Lenovo is marketing the new products as lightweight alternatives that do not skimp on performance. At an advertised 1.87 pounds, they undercut the MacBook Air, which comes in at 2.96 pounds.

Portable but Powerful

The LaVie Z (pictured) sells for $1,499 with a limited-time Web rebate of $200. Like the larger MacBook Air model, the LaVie Z features a 13-inch screen, a quad HD LED, with 2560 x 1440 resolution. Unlike the MacBook Air, the LaVie Z features a touchscreen display with multi-touch support.

Lenovo is highlighting the slim design and low weight of the LaVie Z, but the company is still hoping to appeal to customers looking for laptops with some durability. The model uses a magnesium-lithium frame to be strong enough to withstand some abuse without sacrificing portability.

The laptop is also designed to provide total functionality for professionals, despite its form factor. The LaVie Z features an Intel Core i7 2.40 GHz processor, which should give it enough horsepower for most of the professional tasks a user might throw at it. A 256 GB solid state hard drive, meanwhile, should give users enough space to keep large files stored locally while speeding up boot times, and the 8 GB of RAM it comes with will keep power users happy.

“The LaVie Z is a versatile performer for everything, and everyone,” according to Lenovo. “Students will carry it across the quad without added burden; journalists will pack it away and weave through chaos to reach the next big scoop; professionals will power through a day full of meetings without limitation or travel strain. However you work with LaVie Z, LaVie Z works for you.”

Leave the Tablet at Home

In addition to its portability, the company is also highlighting its superior battery power, which it says can provide up to 9 hours of continuous use. That should be enough for business users that need to carry their laptops around with them for most of the business day.

Of course, for many professionals who put a premium on portability, the answer has been to use tablets when on the go. But Lenovo is hoping it can entice them to check out the LaVie Z 360, which promises to be an all-in-one device for users who want both a laptop and a tablet.

As its name implies, the monitor of the LaVie 360 offers a full 360 degrees of motion, allowing a user to convert it from laptop mode to tablet mode. Lenovo is advertising the model as the opportunity for users to “leave the tablet at home.”

The added flexibility, of course, comes at a price. The LaVie 360 starts at $1,699, a price that makes even the comparably sized MacBook Air begin to cheap.

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