Redmond on Wednesday offered a sneak peak of new Windows 10 devices at the Computex show in Taipei. Some of the new devices will hit the market when Windows 10 debuts on July 29.
In a keynote address, Nick Parker, corporate vice president of the OEM Division at Microsoft, discussed how Windows 10 is enabling the next generation of devices and cloud-based solutions.
Meanwhile, Tony Prophet, corporate vice president for Windows and Search Marketing shared Redmond’s goal of seeing 1 billion devices running Windows 10 in the next two to three years; and Roanne Sones, general manager of Windows Engineering, showed off the latest innovations in Cortana, Continuum, Microsoft Edge and Windows Hello.
Parker made a bold promise: “With an integrated, consistent user experience across devices, universal apps, frequent OS updates, and unique features that are enabled by new hardware, Windows 10 represents tremendous opportunities for our partners to grow their business through sales of existing Windows 8.1 devices and by delivering unique Windows 10 devices.”
We caught up with Roger Entner, principal analyst at Recon Analytics, to get his thoughts on the announcement. He told us Windows 10 gives Microsoft an opportunity to introduce people to Windows mobile, especially if it all nicely works together.
“We all would like to have seamless integration between desktop and phone and tablet,” Entner said. “If Microsoft is able to pull that off, I think they will gain in market share. How much? That’s a difficult question to answer. It depends on how well they execute.”
In any case, Entner said it would not be easy for Microsoft to steal market share on the mobile front from Android and Apple. Indeed, Redmond would have to offer consumers an especially compelling reason to migrate from these two dominating platforms. But Entner said it’s not impossible.
“Apple did it,” Entner said. “With the iPhone 6, they did the right thing and went with larger screens finally. Suddenly a lot more people are buying it. Now Samsung is struggling.”
Will Windows 10 Win?
During the event, Parker showed off the Acer Z3-710, an all-in-one PC; a new x2 from HP, a 2-in-1, ultra-portable, “tablet first” detachable (pictured above); and a new Toshiba PC with biometric security, among other devices. He also demonstrated two new PC form factors: FoxConn Kangaroo, an ultra-portable desktop PC that turns your TV into a full Windows PC, and Quanta Compute Plug, a mini-PC in a power adapter.
Again, Microsoft has an opportunity to do Windows right with the latest version, Entner said. If Microsoft fails to impress, the company should not be surprised when people give its flagship operating system the cold shoulder, he said. Entner, for one, is looking forward to the release of Windows 10, seeing as he skipped Windows 8 because it was an “unmitigated disaster” and a “half-baked vision that was poorly implemented.”
“Generally, looking back, it seems it’s the alternating releases of Windows that are very good. Windows 7 was really good. Windows XP was good. Then there are the duds like Vista and Windows 8,” Entner said. “It looks like there’s an A team and a B team. The B team continues to strike out and the A team hits home runs. But Microsoft really needs to hit a home run and take things to the next level -- and it’s getting harder and harder.”
Posted: 2015-06-04 @ 10:12pm PT
Windows 8 was a victim of Steve Ballmer's misguided leadership. I believe there was something not right between Steve Ballmer and Steven Sinofsky because I believe Sinofsky new that 8 was not ready for prime time and released Windows 8 anyway.