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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 11 MINUTES AGO.
You are here: Home / Innovation / Samsung Making 'Transparent' Trucks
Samsung To Make 'See Through' Trucks for Safety
Samsung To Make 'See Through' Trucks for Safety
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
23
2015
Earlier this month, Samsung showed off a new OLED screen, with a wow factor of appearing to be see-through. What's cool in electronics, though, could be life-saving on the road. The company said a similar video technology on large trucks could help reduce accidents involving passing cars.

The technology, which Samsung calls the Safety Truck, uses a wireless camera at the front of a tractor-trailer to relay images of the road ahead to an array of video screens on the rear of the truck. The screens appear to enable motorists traveling behind to "see through" the truck to view conditions on the road ahead.

Samsung tested the technology in a real-world setting with a "local B2B client," although its prototype truck is no longer on the road. However, the company said its tests "confirm that the technology works and that this idea can definitely save the lives of many people."

The Danger of Car-Truck Encounters

The Safety Truck could eliminate the driver frustration and hazards associated with motorists trying to pass a large, slow-moving truck on a one-lane highway, according to Samsung. As an example, the company cites traffic statistics from Argentina, where a large number of accidents take place in passing situations on two-lane roads.

In addition to making it easier for drivers to decide whether it's safe to try and pass a truck, the video-screen technology could also help "reduce the risk of accidents caused by sudden braking or animals crossing the road," Samsung said.

While trucks in the U.S. have lower rates of involvement in police-reported collisions than do passenger vehicles, accidents involving trucks have higher fatality rates thanks to "basic physics" -- tractor-trailers are larger and heavier, noted a 2013 report on Relevant Products/Services-truck crashes from the American Trucking Association. The report added that "cars are involved in the large majority of truck crashes."

'A Very Big Safety Deal'

We asked Wes Guckert, President and CEO of The Traffic Group, a Maryland-based traffic engineering and transportation planning firm, what he thought about the potential for Samsung's Safety Truck. He said he thought the technology "could be a very big safety deal."

Basic traffic safety thinking recommends that drivers pay attention not just to the vehicle in front of them but to the two or three vehicles farther ahead, he said. That's especially true with trucks, which -- because of their greater weight and momentum -- will take longer to slow down if there's an obstacle or sudden braking situation on the road ahead of them.

"You don't want to be the last guy hitting the brakes," Guckert said. Samsung's truck-screen technology, "could be an absolutely fantastic opportunity to improve driver safety," he added.

But what would be the incentive for trucking companies to invest in such a technology? Guckert asked. He cited another innovation that showed great potential to reduce jack-knifing incidents among trucks . . . but was rejected by the industry because of its weight and impact on truck payloads.

Adding Safety Truck technology, is going to be a cost issue, he said. Because of that, encouraging companies to invest in the technology will have to involve a financial incentive, not a safety incentive, he added.

Guckert said that the insurance industry could offer price breaks for trucks that add the technology. Another possibility would be for a highly-visible, brand-conscious company like Budweiser to invest in the technology and use it to generate positive publicity for their many trucks on the road, he said.

Samsung said its next step will be to "perform the corresponding tests in order to comply with the existing national protocols and obtain the necessary permits and approvals." The company added it is currently working on that with the help of safe-driving non-governmental organizations and government agencies.

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Tell Us What You Think
Comment:

Name:

peter davis:
Posted: 2015-06-23 @ 7:51pm PT
Hello, my name is Peter, and I have a motorhome, and have been travelling the highways of Australia for 8 years. This would be great to have on the rear of my large rig, and also on other large vehicles. It would definitely save lives, as I have seen a lot of very close incidents caused by impatient drivers who do not like driving behind large vehicles, and cannot see ahead safely, but still try to overtake. I would be very interested to purchase, or even take part in a trial. As I said earlier, I have been travelling permanently for 8 years, and am sure that many people would be interested, if they could see this product on the road.

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