Wireless data keeps getting cheaper and cheaper, if a new lineup of data plans announced today by AT&T is any indication. One of the company's promotions offers 15 GB of sharable data for $100, the price it previously charged for 10 GB.
Under the new plans, dubbed the AT&T Mobile Share Value plans, the company is cutting service costs in some cases and adding free calling and text messaging to customers in Canada and Mexico -- a perk already offered by competitors T-Mobile and Sprint. However, unlimited talk and text to Canada and Mexico is only available at the top rungs of the new plans. AT&T recently purchased Iusacell, Mexico's third largest wireless telecommunications company, and Nextel Mexico.
The new data plans start at 300 MB for $20 a month, plus a monthly device charge of $25 per line. Also available is 2 GB for $30 a month and 5 GB for $50 per month, both with the same device charge as the 300 MB package.
The 15 GB for $100 and 25 GB for $170 plans both offer the Canada/Mexico talk and text enticement and a lower ($15) monthly per-device fee. The highest-tier plan is possibly a suitable option for a small business that has multiple phone lines, AT&T said. The company is still offering its standard two-year contracts at $40 per line, but only at some AT&T stores.
The option for talk and text to both north and south of the border comes on the heels of similar offerings by AT&T’s chief rivals. Earlier this week, Sprint announced free calling and texting to Canada and Mexico. That plan offers users free unlimited calls and texts (and reduced data rates), when they’re in Canada, Mexico, and more than a dozen Latin American countries -- without roaming fees. Last month T-Mobile introduced free roaming to Canada and Mexico for users of its latest Simple Choice plans.
As an added incentive, AT&T also announced a limited-time offer by which customers of satellite TV provider DirecTV or AT&T U-verse will each receive a $500 credit when they switch wireless service to AT&T. That promotion was announced Monday.
Under that plan, customers will each receive a $300 credit on their bills for each line they move to AT&T when they purchase new smartphones with an AT&T Next plan. AT&T recently completed a $49 billion acquisition of DirecTV.
Reward for Switching
Customers can opt for a $200 trade-in credit or gift card for each eligible device, and they can get also 10,000 Plenti rewards points to use at participating retailers if they combine their DIRECTV or U-verse TV and AT&T wireless services on one bill.
Users who also combine AT&T TV services with eligible AT&T wireless services on a single monthly AT&T bill are also eligible for a $10-per-month combined bill discount. The discount will continue as long as the customer keeps both services on a combined bill.