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You are here: Home / Enterprise Hardware / New HP Printers and PCs Target SMBs
New Printers and PCs from HP Target SMBs
New Printers and PCs from HP Target SMBs
By Jef Cozza / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
Technology giant HP is targeting SMBs with its new line of PCs, laptops, printers, and all-in-one computers. Dubbed the Pro Series, the new lineup is designed to address the problems of managing IT costs, security threats, and productivity issues.

"Customers have shared with us their challenges around making important technology decisions with limited budgets and IT resources that impact the security and productivity of their business," said Christoph Schell, senior vice president of HP Printing and Personal Systems, Americas. The HP Pro Series will seek to provide commercial-grade solutions to customers at a price that is within the reach of smaller businesses.

More Mobile, Durable Notebooks

Pro Series devices will share a few common features. Each device will come with HP BIOSphere, which provides BIOS-level protection of device firmware during system start up and BIOS updates. Meanwhile, the HP Client Security tool provides multi-factor authentication and hard drive encryption to keep sensitive data secure.

The devices will also come with IT cloud-based management tool HP Touchpoint Manager, allowing IT staff to manage enterprise devices, and the Windows 10 operating system.

The lineup will include the ProBook 400 G3 series of notebooks (pictured), designed to cater to a more mobile workforce with a thinner, lighter, and more durable 13-inch, 14-inch, and 15-inch form factors. Each laptop also features an optional fingerprint reader for additional security. The ProBook 400 will be powered by either the sixth-generation Intel Core processor or the AMD sixth-generation A-series APU.

Updated Printers

The ProOne 400 G2 AiO, meanwhile, is HP’s redesigned version of an all-in-one PC. The ProOne features built-in cable management, and an optional articulating reclining stand. The ProDesk 400 series, meanwhile, offers a 20-inch diagonal screen, and includes an integrated 1-megapixel HD Webcam with an optional capacitive touch panel. Both are powered by sixth-generation Intel Core processors.

The ProDesk 400 series will come in a variety of sizes, including an ultra-small form factor, small form factor or micro tower options. The ProDesk 400 G2 Desktop Mini can fit under a desk or behind a monitor to address the space concerns of smaller businesses. It also comes with a standard serial port, VGA, and DisplayPort, and will include DDR4 RAM.

The new printer lineup, meanwhile, is designed to appeal to small work teams of three to 10 users printing up to 4,000 pages a month. The new 400-series printers will support several mobile printing solutions, including wireless direct and NFC (near field communication) touch-to-print, as well as cloud-based pull printing.

For smaller teams and home businesses that need to print less than 50 pages a month, HP is expanding its Instant Ink-enabled devices, an ink replacement service for customers with limited print needs.

The new printer models include the LaserJet Pro M402 series of compact, monochrome, and energy-efficient printers. The Color LaserJet Pro M452 is an updated version of HP’s color printer with a faster first page out speed. The LaserJet Pro MFP M426 and M477 series offers monochrome printing within an MFP offering dual-sided scanning and support for document workflows, including scan to e-mail, folder, USB, and cloud capabilities.

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