Tech giant Apple is expecting records sales of the new iPhone 6s and 6s Plus this weekend. The next iteration of Apple’s iconic smartphone hit stores today. As with every new iPhone, Apple is positioning the iPhone 6s and 6s Plus as the “most advanced ever." The new devices run on iOS 9 and both models are available from all four major U.S. carriers.
What’s new? 3D Touch is perhaps the biggest new addition. 3D Touch senses how deeply you press the display, which is supposed to make it easier to navigate the device. Beyond that, the new iPhones feature Live Photos, which bring still images to life, a 12-megapixel iSight camera, 5-megapixel FaceTime HD camera with Retina Flash and the Apple-designed A9 chip. The phone is designed with the strongest possible glass and 7000 series aluminum.
We caught up with Roger Entner, principal analyst at Recon Analytics, to get his take on the launch. Are customers really that interested in the new models? He told us the long lines reported in the news media tell the story -- people are voting with their feet.
“It’s the same form factor as the iPhone 6 with a couple of nifty advances like the 3D Touch, formerly known as Force Touch,” Entner said. Despite minor upgrades, customers are flocking to stores to buy the new phones and long lines have reportedly formed at Apple stores around the world.
“The problem Apple had with the iPhone 5 and iPhone 5s was that consumers moved on in terms of screen size,” Entner said, noting only the faithful continued purchasing iPhones when larger Android phones from Samsung and other brands came to market. “Now that Apple has competitive screen sizes they are winning very convincingly against the competition.”
Rush to Upgrade?
But will iPhone 6 users rush to upgrade or just wait for the iPhone 7. That, of course, depends on a customer's motivation.
“If you have an iPhone 6 and you are a frequent device upgrader anyway, there are some really interesting and great deals out there from Verizon, Sprint and T-Mobile,” Entner said. “You can get an iPhone 6s for as little as a dollar if you trade in your iPhone 6. That will move a lot of people from the 6 to the 6s.”
What’s it going to cost you if you don’t have an iPhone 6 to trade in? You can get a gold, silver, space gray or rose gold metallic iPhone 6s or 6s Plus for zero down and 24 payments of $27 and $31 (respectively) from Apple’s retail stores, wireless carriers and authorized Apple resellers like Best Buy.
You can also purchase the devices unlocked and the chance to get a new phone every year as well as AppleCare+ on the new iPhone Upgrade Program. Monthly payments on that deal start at $32 for the iPhone 6s and $37 for the iPhone 6s Plus.