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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 5 MINUTES AGO.
You are here: Home / Apple/Mac / HP Rolls Out Amped Up Chromebooks
HP Rolls Out Amped Up Chromebooks
HP Rolls Out Amped Up Chromebooks
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
OCTOBER
19
2015
At a time when PC sales are hurting, HP is rolling out yet another iteration of the Chromebook. The HP Chromebook 14 notebook adds more bells and whistles, including a high-resolution display and a longer battery life, at a lower price.

The new Chromebooks don’t come in as many colors as the last version -- turbo silver and sky blue are the only options -- but with over nine hours of battery life, the machine may attract hardcore road warriors. Plus, the Chromebook 14 only weighs 3.94 pounds and is 17.8 millimeters thin with an HD display.

Kevin Frost, vice president and general manager, consumer personal systems at HP, is spinning marketing hype around the new machines, saying they offer the “premium features customers want on Chromebooks” at an affordable price. The HP Chromebook 14 should hit the market November 8 for $249.99, with the Full HD HP Chromebook 14 starting at $279.99. The HP Chromebook 14 G4 starts at $279 and arrives later this month, the company said in a statement.

Targeting Apple’s Slice

HP is offering a number of new features on the new Chromebooks. For example, the 14-inch diagonal optional Full HD IPS display works to make content easier to view from any angle. Meanwhile, a customer can use an app like Hulu or Netflix to stream video content to the HD screen or stream from the Chromebook to any TV using Google Chromecast, a device that plugs into a TV’s HDMI port and is powered by a USB cable.

The Chromebook 14 sports a fanless design so it’s quiet, but it doesn’t skimp on power, according to HP. It comes equipped with an Intel Celeron N2840 processor for fast Internet access, dual-core 2.16 GHz processor with Turbo Boost Technology up to 2.58 GHz, 2 GB of DDR3L SDRAM memory, integrated Intel HD graphics and 16 GB of eMMC flash storage. The Chromebook 14 also comes with 100 GB of Google Drive cloud storage for two years so users can store, share and collaborate on documents using Google Apps.

The Chromebook 14 G4, which comes in turbo silver, can be configured with a choice of Intel Celeron processors, i.e., the Celeron N2940 with Intel HD Graphics -- 1.83 GHz, up to 2.25 GHz, 2 MB of cache, four cores -- to the Celeron N2840 with Intel HD Graphics -- 2.16 GHz, up to 2.58 GHz, 1 MB of cache, two cores. It can also be configured with up to 4 GB of DDR3L-1600 SDRAM memory, as well as eMMC 2 flash storage from 16 GB to 32 GB. The Chromebook 14 G4 also comes with integrated Intel HD graphics, HD audio and dual speakers and includes WiFi, Bluetooth 4.0 connectivity and Google's Chrome OS operating system.

We caught up with Roger Kay, principal analyst at Endpoint Technologies Associates, to get his take on the new HP Chromebook 14. He told us one thing is for sure: Chromebooks are taking off.

“Even my school system, which already has a 1:1 program with MacBook Airs, is looking at switching to Chromebooks because they are easier to manage and less expensive,” Kay said. “Acer, which was early to spot this trend and invest in it, has a strong position in Chromebooks in the U.S. education segment. The HP offering looks credible and well-priced. There’s no reason the company can't grab more of this burgeoning market.”

PC Market Sliding

HP Chromebook 14 comes with 12 free Gogo in-air Internet passes so road warriors can stay connected in flight. Customers also get three Google Play movie rentals and 90 days of free Google Play music.

The device also comes stocked with plenty of ports, including one USB 3.0 port, two USB 2.0 ports, HDMI and a micro SD card reader. The HP Chromebook 14 supports an HP Sleep and Charge port via a USB 3.0 port for charging devices on the go.

Although Chromebooks are selling, the overall PC market is in decline. Seventy-one million units shipped in the third quarter of 2015, according to market research firm IDC’s latest stats. That number marks a year-over-year decline of almost 11 percent -- even worse than the 9.2 percent decline analysts had predicted.

The reason: the channel was focused on getting rid of Windows 8 inventory to make room for new models carrying Windows 10 and the new Intel Skylake processor, according to IDC. At the same time, vendors were working against currency exchange rates thanks to a stronger dollar.

Tell Us What You Think
Comment:

Name:

paul:
Posted: 2015-10-25 @ 12:45pm PT
Because a chromebook needs far less ram than a windows bloatmachine to run fast.

Rick George:
Posted: 2015-10-20 @ 9:27am PT
I guess you think RAM isn't a item to discuss in this article.
How could you omit that??

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