In a move that could turn the heads of plenty of wireless consumers, Sprint is making what is describes as the biggest wireless offer in U.S. history. Sprint is offering pricing that’s half the rate of most Verizon, AT&T and T-Mobile plans.
The deal comes as the carrier rolls out its new LTE Plus network, which is available in 77 markets. It’s all part of the company’s aggressive push to win wireless subscribers to its network, which a recent Nielsen study shows is now faster than both Verizon and AT&T. New customers can sign up for this limited time offer from November 20 through January 7, 2016.
In the announcement, Sprint CEO Marcelo Claure (pictured) said the company gets that “consumers want wireless service that provides consistent speed and reliability.” Hoping some of the industry churn comes its way, the company is incentivizing wireless customers with what he calls “the biggest wireless offer in the history of our industry.”
Direct Competitor Comparisons
Sprint is offering some direct comparisons with its competitors, starting with T-Mobile. T-Mobile offers 10 GB of data for $80 per month. T-Mobile customers who move to Sprint can get unlimited talk and text with the same amount of data for $40 per month.
AT&T customers who pay $100 a month for 15 GB of data can switch to Sprint and pay $50. And Verizon customers who pay $80 a month for 12 GB of data will pay $40 when they switch to Sprint.
Sprint is not leaving current customers out in the cold. The company is offering each existing customer a free tablet with one year of free service with a two-year contract. This loyalty offer adds up to a $360 gift that is available while supplies last.
Too Good To Be True?
We caught up with Jeff Kagan, an independent telecom analyst in Atlanta, to get his thoughts on the deal. He told us this half-price plan with no risk to the customer sounds like a real winner.
“This is a very innovative new plan, which will let Sprint be successful convincing users to give them a try at no risk,” Kagan said. “Sprint says last year’s 'Cut Your Rate Plan in Half' plan was the biggest success they have ever seen. However, even with that level of success there were many customers who were attracted, but didn’t switch because they were worried whether they would be happy as a Sprint user.”
Now, Sprint is taking the risk away from the customer with this offer, which makes it enticing, he said. As part of the fine print, Sprint is offering to switch customers back to their original carriers at no cost if they're not happy after the first 28 days.
“What makes this plan attractive to users is it cuts the users' bill[s] in half. Customers pay half what they now pay their current carrier for the same service -- or Sprint will let the customer pay the same and give them twice the data and service,” Kagan said. “To tell you the truth, this offer sounds too good to be true. It’s another way for Sprint to really punch their way onto the map.”