Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED ABOUT A MINUTE AGO.
You are here: Home / Mobile Industry News / AT&T Ups Unlimited Data Plan Cost
AT&T Raises Price of Grandfathered Unlimited Data Plans
AT&T Raises Price of Grandfathered Unlimited Data Plans
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
01
2015
While AT&T hasn't offered unlimited data wireless plans for several years, it still has customers who have been grandfathered into those plans. Beginning in February, however, they'll be charged $5 more -- $35 instead of $30 -- per month to keep those plans.

AT&T announced the price change this week, noting that it is the first such increase in seven years. It added that customers who choose to cancel their services because of the increase will not be charged any early termination fee as long as they canceled within 60 days of the price increase.

The unlimited data plan is currently available only to subscribers who had such service on or before October 31, 2009, and is offered only for as long as customers continue to use the same smartphones they had at the time. Once customers change either their phones or their plans, the unlimited data offering ends.

Unlimited Data Plans on the Way Out

Unlimited data plans have become increasingly hard to find -- or more expensive -- in recent years. For example, Verizon Wireless, which has grandfathered support for unlimited data plans since 2011, last month raised the price of that service by $20 per month.

Both Sprint and T-Mobile have also recently increased prices for customers who continue to hold onto unlimited data plans. T-Mobile plans went from $30 to $45 per month in November, while Sprint's prices rose by $10 per month in September.

While continuing to offer unlimited data plans in some circumstances, carriers have also imposed other limits on holdout customers. Sprint, T-Mobile and AT&T have enacted various throttling policies that slow connection speeds for some unlimited data customers after they've reached certain data thresholds. However, AT&T was slapped with $100 million in fines for that practice by the Federal Trade Commission in June for "failing to sufficiently inform customers" about data speed limits.

Rising Network Demands

AT&T said it is imposing the $5 price increase in part because of "significant investments" it has made to accommodate rising network traffic demands. The company said it has also increased average speeds on its network as consumer demands have grown.

"Consumers and businesses are using mobile data at record levels and the trend is expected to continue," the company said in a statement.

Customers who continue with their existing unlimited data plans will also be subject to throttling of network speeds if they exceed 22 GB of data during any one billing cycle and "are in a congested area," AT&T said.

We asked AT&T how many customers might be affected by the coming price hike, but a spokesperson told us that the company doesn't "break out customer numbers by their respective plans."

Image credit: iStock.

Tell Us What You Think
Comment:

Name:

Clean up Telcomm:
Posted: 2015-12-15 @ 6:11pm PT
Everyone seems to be missing the important part.

AT&T is not honoring the 2 year price agreement of the contract that was agreed to when the phone was purchased.

No company should be allowed to change terms and pricing during the contract period. That is unethical and deceptive.

Like Us on FacebookFollow Us on Twitter
MORE IN MOBILE INDUSTRY NEWS

NETWORK SECURITY SPOTLIGHT
A security researcher has found that hundreds of different models of HP notebooks, tablets, and other devices include a keylogger that could track and record every keystroke a user makes.

CRM DAILY
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2017 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.