Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 11 MINUTES AGO.
You are here: Home / Business Briefing / Pinterest Buys Rights to App Team
Pinterest Buys Rights to Fleksy App Development Team
Pinterest Buys Rights to Fleksy App Development Team
By Dan Heilman / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JUNE
16
2016
The company behind the popular Pinterest image-sharing Web site is pinning its own interest on the emerging world of predictive keyboards. Pinterest Inc. announced this week that it has bought portions of the company behind the smart keyboard app Fleksy. Under the terms of the deal, about half of Fleksy’s staff will join Pinterest, including founder and CEO Kosta Eleftheriou. The intellectual property underlying the technology behind the Fleksy keyboard was not part of the transaction. No other details about the transaction were released.

"It’s a bit of nostalgic timing as this month marks four years since Fleksy first launched in the iOS store as a standalone app for our wonderful community of blind users -- at a time when 3rd party keyboards were not yet supported on the platform," Fleksy wrote on its blog.

Lookalike Targeting

Pinterest didn't specifically say what kind of potential applications it might have in mind for the Fleksy team, but it did indicate that the Fleksy team might help it build its visual search engine via Fleksy's expertise in mobile engineering.

"Pinterest is intensely focused on refining the mobile experiences that make it possible to flow effortlessly through our catalog of ideas -- on any device, any place in the world," stated Scott Goodson, Pinterest’s head of core experience. "The Fleksy team is made up of truly noteworthy engineers and world experts in their areas. These technical artists have a history of developing architecturally innovative, highly optimized software."

While it has gained fame as a web and mobile application company that operates a photo sharing Web site, Pinterest has recently shown some interest in encouraging business applications for its service. It recently introduced Pinterest Ads Manager, which lets companies target customers via emails or mobile ad IDs, previous visits and so-called lookalike targeting, which lets companies reach larger group of people who look and act similar to the company's audience.

Content Discovery

Founded in 2011, Fleksy makes a third-party virtual keyboard extension and input method for touchscreen devices. The idea behind the app is to improve traditional tap-typing input speed and accuracy via auto-correct and gesture control. The app's technology uses error-correcting algorithms that analyze the region from where the user touches the keyboard and feeds that data into a language model that calculates and identifies the intended word. Swiping gestures can be used for such common functions as space and delete.

The Fleksy app reached its widest audience when it was released for use on Android devices, letting users of both iOS and Android operating systems personalize their devices' keyboards and increase their typing speed. So far, the Fleksy app has already been downloaded 12 million times.

Eleftheriou said the Fleksy's team will continue working on so-called intuitive content-discovery experiences for mobile devices. According to reports, some of the app's accessibility components for visually impaired users will be open-sourced before too long.

Hot Competition for Predictive Typing

Fleksy's main competitors in the predictive typing arena include SwiftKey and Swype. SwiftKey was in the news in March, when Microsoft acquired the smartphone-keyboard developer for a reported $240 million.

The Swype app is developed by Nuance Communications, who just this week announced an offering of $300 million in senior notes to raise funds for working capital and also, it reported, "to fund possible investments in and acquisitions of complementary businesses, products or technologies."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
MORE IN BUSINESS BRIEFING

NETWORK SECURITY SPOTLIGHT
A security researcher has found that hundreds of different models of HP notebooks, tablets, and other devices include a keylogger that could track and record every keystroke a user makes.

CRM DAILY
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2017 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.