With the Android operating system continuing to dominate the mobile market globally, Google figures there are a lot of developers out there who might want help to better promote and sell their apps. With that in mind, Google yesterday released Playbook for Developers, a business-building app for people who create apps.
Playbook for Developers provides an array of articles and videos for people looking to bring their Android apps to a wider market, with resources organized into different categories depending on what stage of development an app is in: development, launch, engagement, growth or revenue generation.
The app has been taken for a trial run by beta testers over the past six weeks, according to a Google blog post about the Playbook launch. Google said that it will continue to update content and add new resources to the app over time.
Multiple Languages, Android 5.0 and Up
Designed for developers running Android 5.0 and up, Playbook is available in other languages in addition to English: Bahasa Indonesia, Brazilian Portuguese, Chinese, French, German, Japanese, Korean, Latin American Spanish, Russian, Taiwanese Mandarin and Vietnamese.
This is the second app created especially for Google Play developers, according to Google. The first app, the Google Play Developer Console, lets developers track statistics and financial data for their apps; keep up with status and publishing changes; and read and reply to user reviews via mobile devices.
Playbook for Developers lets users personalize content through a My Playbook interface, designating which articles and other features they want to read, share, save or dismiss. If users choose, resources within the app itself can also be read offline.
Growing Market for Android Developers
More than 1 billion Android devices shipped in 2015, according to the IDC's Worldwide Quarterly Mobile Phone Tracker report released in March. Android already holds nearly 83 percent of the mobile operating system market, and is expected to reach a nearly 85 percent share globally by 2020, according to IDC.
While the Android market continues growing, there are still some challenges for developers.
"The biggest volume opportunity for Android is clearly within the low-cost space, and in 2015 only 14 [percent] of Android shipments were $400 or greater," IDC noted. "This in itself poses the biggest challenge for Android OEMs as the margins on these low-cost devices are thin at best. At the same time, the competition within this segment continues to increase as new local vendors continue to pop up in many high-growth markets."
Some 41 percent of professional mobile developers specialize in apps for Android devices, according to app analyst VisionMobile's "State of Developer Nation Q1 2016" report, also released in March. "The market share owned by Android is going to become increasingly important, as developing economies become more attractive to developers," according to the report, which was based on surveys of nearly 22,000 developers in more than 150 countries.