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You are here: Home / Mobile Industry News / Pre-Orders of iPhone 7 'Biggest Ever'
Pre-Orders of iPhone 7 Are 'Biggest Ever,' Say Sprint and T-Mobile
Pre-Orders of iPhone 7 Are 'Biggest Ever,' Say Sprint and T-Mobile
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
SEPTEMBER
13
2016
With just days to go before Apple's new iPhone 7 and iPhone 7 Plus begin shipping and appearing in stores, Sprint and T-Mobile are already reporting record numbers of pre-orders. The phones are set to hit the market September 16.

In a Periscope broadcast on Monday, T-Mobile John Legere said his company had received more than four times as many pre-orders for the iPhone 7 than for the iPhone 6. Sprint today reported similar figures. In the first three days since pre-ordering began Friday, Sprint said requests for the iPhone 7 were more than 375 percent higher than for last year's iPhone 6.

Neither Verizon nor AT&T, the two largest wireless carriers in the U.S., had released figures for iPhone 7 pre-orders as of this morning. Meanwhile, in a departure from previous iPhone launches, Apple won't report first-weekend order volumes until its next quarterly financial release.

The new iPhones will arrive pre-loaded with iOS 10, the latest version of Apple's mobile operating system, which launches today.

Apple Launch a 'Phenomenon'

"This has been the biggest launch ever for us," Legere said in his Periscope conversation. "I think it's a phenomenon." Since going live at midnight Friday, iPhone 7 pre-ordering through T-Mobile "has shattered all previous iPhone pre-order records," the company said today in a statement. On Friday alone, pre-orders set a company record for the most single-day smartphone sales ever, according to T-Mobile.

Sprint also reported today that both new and existing customers have been placing orders for the iPhone 7 and iPhone 7 Plus at many times the rates seen for last year's iPhone 6s/6s Plus launch.

The latest iPhones are available in gold, silver, rose gold, polished jet black and matte black, which Legere said has been the most-ordered color to date. In the U.S., the iPhone 7 will be priced at $649 and up.

'We Will Sell Out'

While Apple has in the past reported first-weekend pre-order figures for new iPhones, it confirmed in a statement to CNBC Now last week that it would not be doing so for the iPhone 7 and iPhone 7 Plus.

"In years past, we've announced how many new iPhones had been sold as of the first weekend following launch," the statement noted. "But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7."

For that reason, the company said it decided that initial sales figures were "no longer a representative metric for our investors and customers."

In announcing the launch of the iPhone 7 and iPhone 7 Plus, Apple called the new lineup its "best, most advanced iPhone ever." New features being introduced with the devices include water and dust resistance, redesigned cameras, a power upgrade with the addition of the A10 Fusion chip and "the best battery life ever in an iPhone."

While Apple hasn't reported details about the phone's battery in its specs, BGR reported yesterday that documentation from Chinese regulator TENAA shows the iPhone 7 will have a 1960 mAh battery (compared to the 1715 mAh battery in the iPhone 6s) and the iPhone 7 Plus will have a 2900 mAh battery (compared to the 2750 mAh battery in the iPhone 6s Plus).

One of the most noticeable changes arriving with the iPhone 7 is the lack of a standard 3.5-millimeter audio headphone jack. Instead, the new phones will use Apple's Lightning connector for audio, although users will be able to connect older headphones and earbuds via an adaptor.

iPhone 7 users will also have a new option for listening to music, podcasts and other audio programs: wireless audio via Apple's new AirPods, which will hit the market in late October.

Image credit: Product shots by Apple.

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Ruth Anne:
Posted: 2016-09-13 @ 9:32am PT
Samsung's exploding Galaxy phones must be helping iPhone 7 sales, as well. There's nothing like a little friendly fire to boost the competition.

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