Redmond today announced new capabilities planned for Microsoft Dynamics CRM 2016. Microsoft is billing the next release of its customer engagement solution as the most comprehensive upgrade ever, with advances in mobility, service, intelligence and productivity.
Microsoft is pressing the productivity button as hard as it can, promising a “simple and seamless” experience across the Dynamics CRM app and productivity apps like Excel, OneDrive for Business, e-mail, as well as stronger data and analytics and an better overall mobile experience.
“Every time an employee needs to switch between a program or application, their productivity decreases by 40 percent,” Angela Bandlow, senior director of product marketing at Microsoft, told us. “Dynamics CRM 2016 eliminates distractions and allows employees to put more focus on their customers, giving them a foot up on the competition.”
Where did Bandlow get her stats? Straight from the Journal of Experimental Psychology. Microsoft Dynamics CRM 2016 is built with a design principle that lets organizations manage customer-facing activities in one area to combat productivity drains.
For example, Dynamics CRM has built in a better Excel experience that includes new templates for tasks, functions and scenarios. That paves the way for a user to toggle between functions instead of wasting time exporting them -- and still tap into a familiar analysis.
The next version also introduces Delve functionality. Delve, which is powered by Office Graph, helps users increase productivity by revealing content that lets salespeople find information -- such as popular sales presentations and proposals -- that could help them land accounts.
“Microsoft’s obsession with customer success is rooted in our ambition to reinvent productivity and business processes,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM, in a statement. “Dynamics CRM 2016 is designed from the ground up to deliver core capabilities all in a single system to eliminate distractions, to make it easier to get things done, and to dramatically increase productivity so our customers can spend more time serving their customers.”
Amped Up Data Management
One of the key features in the next version is the data management and advanced analytics powered by the Cortana Analytics Suite. Azure Machine Learning is also part of that picture, and sets the stage for business insights that help sales reps anticipate customer needs.
Of course, mobility is a massive factor in all technology today. Dynamics CRM 2016 will offer offline capabilities for sales and service professionals on phones and tablets on all major mobile operating systems. The new version also includes the ability to create task-centered mobile apps that help streamline sales-related activities from start to finish on the go.
“We want to be a better company, a stronger company, and, of course, a larger company,” said David Goff, sales and marketing manager at O’Neal Steel, in the statement. “Microsoft Dynamics CRM Online and Office 365 are helping us maintain our focus on service as our business grows. When our customers need something, they know the person to call; and when they call that salesperson, they know they’re going to get accurate and timely information.”