Salesforce Promises Smarter, Faster Sales with SalesforceIQ
CRM giant Salesforce is working as hard as it can to help companies work as smart as they can. The company just announced SalesforceIQ, which is it positioning as the future of selling for every business.
Relationship Intelligence technology undergirds SalesforceIQ for Small Business and Salesforce IQ for Sales Cloud. The tech taps into advanced data science to analyze company relationships with prospects, customers and partners. Could it transform businesses, as Salesforce suggests?
"Today's massive influx in communication data creates powerful signals about the health and potential of business relationships. It also creates a lot of noise," said Steve Loughlin, CEO of SalesforceIQ at Salesforce, in a statement. "With SalesforceIQ, companies can now make sense of this data and pull out insights to drive their businesses forward with intelligence."
Driving Sales Success
Salesforce is pointing to data to back up the need for its latest innovation. For example, the digital universe is doubling in size every two years, which gives companies raw material to sell smarter. However, companies are still struggling to extract the right data and deliver the data-driven insights that help employees sell more effectively, according to IDC's "The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things" study.
SalesforceIQ aims to eliminate that struggle by making it possible for companies to leverage data-driven insights to deepen customer relationships and accelerate deals through the pipeline. Salesforce points to a recent statement from the Gartner Agenda Overview for CRM and Customer Experience: "Winners in this world will figure out how to surface the most valuable insights, not just raw data, to sales people in a mobile environment to drive their professional activities."
Relationship intelligence captures, analyzes and surfaces relevant CRM information from e-mail, calendars and other data stores and identifies patterns that create actionable insights into future outcomes. SalesforceIQ makes clear recommendations on how to build stronger customer relationships and drive more sales.
“SalesforceIQ is driving success across our organization," said Paul Cheesbrough, CTO of News Corp., in the statement. "Whether it is SalesforceIQ for Small Business at Storyful, our social news agency, or SalesforceIQ for Sales Cloud at The New York Post, teams across our company are working smarter and delivering more value for our customers."
Faster and Smarter
Practically speaking, SalesforceIQ for Small Business offers real-time visibility into relationships without requiring users to waste time manually logging information. At the same time, the Suggested Tasks feature recommends specific actions that help sales reps ensure they don’t drop the ball when it comes to prospects.
Closest Connections helps sales pros quickly identify the people at their companies or in their networks who can offer the best introductions to target contacts or companies. Intelligence Fields helps users prioritize and focus on the most important opportunities in their pipelines.
SalesforceIQ for Cloud lets reps update the status or potential value of their deals in real-time; access feeds that help them stay on top of deals; and offers shortcuts to allow customers to shave time off e-mail requests. Finally, Dynamic Scheduling does away with the back-and-forth of setting up meetings that work with everyone’s schedules.
"Our sales are relationship based, not transactional," said Payal Kadakia, CEO of ClassPass, in the statement. "As a growing business, we rely on SalesforceIQ for Small Business' intelligent features to surface important insights that help us better connect with our customers at every step of the way. Now we're able to focus our time on helping studios grow versus spending time on logistics. SalesforceIQ has helped us grow faster and smarter."
SalesforceIQ for Small Business is available now in the United States, Canada and Australia and pricing starts at $25 per user per month. SalesforceIQ for Sales Cloud is currently in beta and free for all Sales Cloud users in English. Pricing will be announced at general availability in early 2016. Additional language availability is also in the works.
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