Redmond has just snapped up an addition to its CRM war chest. Microsoft bought out Adxstudio, which provides Web portals, online engagement solutions and application lifestyle management tools for Microsoft Dynamics CRM.
Adxstudio is a long-time Microsoft partner, so the integration should be smooth and the benefits to CRM customers immediate. The deal is part of the company's work to keep its word on delivering more intelligent customer engagement solutions to help enterprises use online communications channels to connect with customers.
“Organizations today are looking for new and different ways to better connect, support and engage with their customers,” said Bob Stutz, corporate vice president of Microsoft Dynamics CRM, in a statement. “People increasingly rely on channels like Web portals to make sure their voice is heard.”
To support his statement, Stutz pointed to research from market research firm Forrester Research Inc., indicating that for the first time, Web self-service is the most popular channel customers use to find help. Microsoft is aiming to beef up this side of its CRM business to compete.
Here’s what businesses need to know about Adxstudio: These Web portals are built natively on Dynamics CRM, which means companies can connect and extend key sales and services business processes online. Stutz explained that the portals work with the CRM app naturally for both online and on-premise customers.
“Adxstudio portals can also be used along with our Parature Service thanks to native integration with Parature’s rich knowledge management solutions,” Stutz said, noting that the acquisition also means Microsoft Dynamics CRM can now deliver pre-built engagement solutions.
Stutz specifically mentioned partner relationship management for organizations that sell through partner channels, technical support solutions for high-tech and software development organizations, and online citizen engagement for public sector organizations.
Microsoft said it expects the acquisition to help its customers and its partner ecosystem by speeding up the process for independent software vendors and customers that want to build their own CRM Web engagement solutions on top of Redmond’s technologies. Essentially, the Adxstudio capabilities make it possible to launch any business process as a Web-facing service.
Just before the acquisition, Adxstudio rolled out a new Productivity Gallery, which offers a slew of solutions that beef up the CRM experience with or without portals. Among the solutions are dependency checking and auto numbering. These solutions were not available for Microsoft Dynamics CRM customers before the acquisition.
The dependency checker offers a view of all the dependencies when users are working with solutions. That allows users to identify and remove these dependencies so that they can uninstall managed solution files. Auto Numbering Workflow Helper aims to make it easier to add auto-numbering functionality to any entity including custom CRM entities.
After the ink dries on the deal, Adxstudio will become Adoxio Business Solutions. In an announcement, the company assured its existing customers that, “We will continue to operate as we do today and provide the same level of care and service to our customers. . . . This transition will be done without any disruption to our customers.”