SAP is amping up the competition against rival Salesforce.com with its latest release of StreamWork. The cloud-based collaborative application integrates with SAP business software.
Simply stated, SAP lets employees, teams and entire organizations collectively problem solve, brainstorm and make decisions within business applications using information they know and use every day -- without switching to another disconnected collaboration solution or having to rely on mountains of e-mail to drive projects forward.
"We are trying to solve a much bigger problem for companies than what a lot of the existing solutions in the market are doing," said Holly Simmons, senior director of marketing at SAP BusinessObjects. "Our customers have complex landscapes and are running many different types of applications. We are trying to address bringing social within the company and allowing them to work across all of the different software they are using internally."
No Islands of Collaboration
Simmons said the new integration capabilities expand StreamWork's reach so all types of people -- employees, clients, partners and suppliers -- can leverage secure social collaboration.
The enterprise edition of StreamWork integrates with several SAP applications, including the SAP Customer Relationship Management application for social CRM. The integration empowers sales managers to close sales more quickly. Sales teams can also collaborate directly with customers.
StreamWork also integrates with SAP's Strategy Management application, and the firm is currently planning for the integration of StreamWork with its Business Intelligence platform, which would give customers the ability to deliver collaborative BI throughout their organizations so end users can drive actionable insights.
"With some solutions, companies wind up with these little islands of collaboration and they don't want to use the products because they don't want to leave what they are doing and go sign in to a collaboration application and work in a very general way," Simmons says. "We are delivering all of the security and integration capabilities necessary to bridge the gap across applications."
Customer Case Study
The Toronto chapter of the Canadian Association of Professional Speakers is a StreamWork customer. The organization reports increased communication and collaboration among its members. Within the application, board members conduct polls to approve board meeting minutes, vote on new initiatives, and gather feedback on committee work. When meetings run out of time, SAP StreamWork provides an avenue to keep discussions moving along while making sure everyone is informed.
"SAP StreamWork is intuitive and easy to use, and it brings structure to what could otherwise be unstructured communication," said Adrian Davis, president of the Toronto chapter. "We can also tie it into any project we're working on, both inside and outside of our organization. The Business Tools Catalog is particularly useful, because it helps give life to more fruitful collaboration and discussion around the decisions we have to make, which allows us to achieve better results and grow."