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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 3 MINUTES AGO.
You are here: Home / Customer Data / IBM, Apple Hit Mobile App Milestone
IBM and Apple Deliver More than 100 Mobile Business Apps
IBM and Apple Deliver More than 100 Mobile Business Apps
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
16
2015
The technology world was abuzz when Apple and IBM locked arms to develop mobile apps. Now, the alliance has crossed an important milestone that has the technology world buzzing once more.

The companies joined forces in July 2014 to “transform enterprise mobility” with business apps that bring Big Blue’s big data and analytics power to the iPhone and iPad. Since that time they have delivered over 100 IBM MobileFirst for iOS apps. Flight attendants, first responders, wealth advisors, retail buyers and nurses are among 65 specific professions and 14 industries the apps touch.

And this appears to be just the beginning for the tech giants. The partnership is moving into new markets like automotive, aging, consumer products, chemicals and petroleum, in the months ahead.

Fred Balboni, general manager of the Apple partnership for IBM, said the apps are “evolving to deliver cognitive capability that refines insights” to the most relevant data. The idea is to help enterprises make better decisions by “marrying the simplicity of Apple’s product design” with IBM's security, analytic and cognitive tools, he said.

Watson Capabilities Coming

Every one of the 100 mobile apps combines Big Blue’s big data and analytics tools with Apple’s user-friendly interface. That combination has attracted companies like Air Canada, AXA, Coca-Cola Amatil, Japan Post, Rimac and Vodafone Netherlands to the apps, which are designed for iPads and iPhones.

"We see the transformation of our customers' experience as a strategic differentiator for our insurance and financial advice business," said Nicolas Moreau, chairman and CEO of AXA. "We're going to combine the sleek experience of an Apple Genius Bar with the expertise of our advisors to not only give our customers the experience they want, but an experience that dramatically exceeds their expectations."

These apps are about to get smarter as IBM plans to pack Watson’s cognitive abilities -- Watson is IBM's supercomputer -- into the MobileFirst for iOS apps so the technology can keep learning what employees and customers need and want as they use the software. Every time the mobile app is deployed, it collects more user data to offer a better experience.

Hitting on All Cylinders

IBM and Apple envision developing full app suites that streamline job functions in the financial, healthcare and retail sectors. By allowing users to share information with entire teams, employees can collaborate on projects based on the same data set.

The companies are also actively developing enterprise apps for the iPad Pro that leverage the tablet's larger screen size, longer power life, faster speeds and iOS 9’s multitasking features that let individuals use two apps side by side.

We caught up with Charles King, principal analyst at Pund-IT, to get his insights into what appears to be a successful partnership by any industry measure. He told us IBM promised that it would deliver 100 MobileFirst apps by the end of 2015 -- which some competitors derided.

“In surpassing that goal, the company also covered a wide variety of business and use cases -- 14 vertical industries and 65 professions. That's excellent news for corporate users, especially those who recognize the efficiencies that discrete, task-specific apps provide to workers and their employers,” King said.

Equally as important is the likelihood that the pace of development will continue or even accelerate as IBM and Apple continue to collaborate, and MobileFirst developers gain further experience, he said. "As a result, over time, ever larger numbers of industries and organizations will have access to the benefits provided by IBM-Apple MobileFirst solutions," King added.

Tell Us What You Think
Comment:

Name:

markkessler:
Posted: 2016-01-04 @ 1:19am PT
Mobile apps play an important role to organize any business and it's a basic need. In my opinion, both companies are doing great work by providing more than 100 business apps.

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