Cable, Internet and telephone service provider Cox Communications just added wireless to its list of bundled offerings.
Atlanta-based Cox, the third-largest cable provider in the nation, announced Monday that it is teaming with Sprint to give its customers access to a wireless network. With the new offering, customers will be able to use mobile devices to access television shows, program a DVR, and access content on a home computer.
"As consumers are increasingly adopting a mobile lifestyle, we will continue to deliver in ways that are uniquely Cox -- offering the first truly integrated bundle that is easy to use, reliable and supported by the best customer service available," said Pat Esser, president of Cox. "Wireless service will be a key driver to Cox's future growth."
While building on wireless services, Cox is also working on developing its own 3G wireless network for launch next year. In recent years, Cox has invested more than $500 million to buy wireless spectrums in Federal Communications Commission auctions.
The move comes after Cox joined three industry groups, including CTIA - The Wireless Association, the Rural Cellular Association, and CDMA Development Group.
Tapping the Customer Base
Cox plans to tap into its existing customer base of more than six million residential and business customers to offer the wireless service while bringing in new customers looking for a bundled service.
More than 64 percent of Cox customers buy multiple services, according to the company, and one-third subscribe to cable, Internet and telephone services.
Cox plans to manage all aspects of the new wireless service, including product development, marketing, sales, customer support, and billing. It plans to bundle the wireless service on a single bill along with other service fees.
Teaming with Sprint
This isn't the first time Cox and Sprint have teamed up. In February 2007 Cox and Sprint offered mobile access in Arizona, and in October 2007, they launched the Pivot wireless service in Fairfax County and around Fredericksburg, Va.
With Pivot, Cox's 280,000 customers in northern Virginia can access Cox's suite of video, digital telephone, Internet and wireless phone services. The Pivot service was developed with Sprint and several cable companies, including Advance Newhouse, Comcast and Time Warner.
"We are in the business of making it simpler and easier for people to enjoy communications and entertainment," said Dallas Clement, Cox senior vice president of strategy and product management. "Ten years ago, only Cox, a cable company, had the flexibility to introduce simpler telephone plans to the marketplace. And now, with wireless we have the flexibility yet again."