Dear Visitor,

Our system has found that you are using an ad-blocking browser add-on.

We just wanted to let you know that our site content is, of course, available to you absolutely free of charge.

Our ads are the only way we have to be able to bring you the latest high-quality content, which is written by professional journalists, with the help of editors, graphic designers, and our site production and I.T. staff, as well as many other talented people who work around the clock for this site.

So, we ask you to add this site to your Ad Blocker’s "white list" or to simply disable your Ad Blocker while visiting this site.

Continue on this site freely
  HOME     MENU     SEARCH     NEWSLETTER    
CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 14 MINUTES AGO.
You are here: Home / World Wide Web / Bing Boosts Microsoft's Search Share
Bing Boosts Microsoft's Search Share in First Month
Bing Boosts Microsoft's Search Share in First Month
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
01
2009
Microsoft's new "decision engine" is still on the rise after its first month online. Bing increased Microsoft's share of the U.S. search market by one percent in June, according to Web analytics firm StatCounter.

Microsoft held 8.23 percent of the search market in June. That puts Microsoft just slightly behind Yahoo with 11.04 percent.

Google still dominates the U.S. search market, but Bing appears to be making an impact on the search giant. Microsoft is spending $80 million to $100 million to market Bing. In April, before Bing was launched, Google had 79.07 percent of the search market. In June, that slipped slightly to 78.48 percent. Microsoft's U.S. market share was 7.21 percent in April.

"At first sight, a one percent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive," said Aodhan Cullen, CEO of StatCounter. "Steady if not spectacular might be the best way to describe performance to date."

Bing Shakes Up Market

Examining the weekly search-market trends for June, Cullen noted that Microsoft sites -- which include Bing, Live Search, and MSN Search -- peaked just after the Bing launch at 9.21 percent. Bing then saw a dip during the following two weeks, but staged a comeback in the final week of June to 8.45 percent.

Globally, Microsoft appears to be making modest headway, rising from 3.08 percent market share in April to 3.30 percent in June. In the same period, Yahoo fell from 5.48 percent to 5.15 percent globally. Google still dominates the global market with 89.80 percent.

While talk of a Microsoft-Yahoo deal has quieted since Bing launched, talk of Microsoft competing more effectively with Google is on the rise. There are even rumors that Google cofounder Sergey Brin has assembled a team of top engineers to work on urgent updates to the site in response to Bing.

Building Advertiser Credibility

The latest buzz on Bing is that the new search engine might catch on with Internet advertisers or mobile users. That in itself would be a blow to Google. But Bing is focused on helping consumers shop for goods, do health-care research, and otherwise help them make decisions. Hence, the term decision engine.

Microsoft is likely waiting for comScore's latest search-market rankings for confirmation. You can't rely on any single source to give a definitive picture of the market and have to wait for a data consensus, according to Greg Sterling, principal analyst at Sterling Market Intelligence. However, he said, this further confirms some of the early data from comScore, Hitwise and others showing Bing's early traction.

"It's encouraging for Bing and Microsoft, but there needs to be continued growth and momentum over the next few months before we can say with any degree of certainty that Microsoft has a hit on its hands," Sterling said. "The positive PR by itself, however, will help Microsoft gain more credibility with advertisers and boost the profile of AdCenter."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
MORE IN WORLD WIDE WEB

NETWORK SECURITY SPOTLIGHT
China-based Vivo will be the first company to come out with a smartphone featuring an in-display sensor for fingerprint security, beating Apple, Samsung, and other device makers to the punch.

CRM DAILY
NEWSFACTOR NETWORK SITES
NEWSFACTOR SERVICES
© Copyright 2017 NewsFactor Network. All rights reserved. Member of Accuserve Ad Network.