Want to see a supermodel jiggle on your iPhone? Sorry, there's no app for that. At least not anymore.
In an apparent response to complaints, Apple has removed Wobble iBoobs from the ranks of the more than 100,000 available downloads in its App Store last month. And in a message to other purveyors of racy content, the computer giant is warning developers to behave.
According to reports Friday, John Atherton, the designer of Wobble iBoobs, received a letter from Apple telling him that his app was inappropriate. The program allows the user to designate zones of a photo that will wobble when the iPhone is shaken. While this trick can be applied to a photo of a martini shaker or a pogo stick, the app's name makes its intention pretty clear.
The letter reportedly read, "The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately."
However, several tech writers on Friday were noting which programs were, and were not, still available, and some noted that titles similar to "iBoobs" were still live. Some speculated that it may take time to purge the App Store of iPorn, while others noted that Apple has a history of inconsistency in its screening process.
"Whenever we receive customer complaints about objectionable content, we review them," Apple spokesperson Trudy Muller told us. "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple."
But when asked if apps that might be more explicit, but have received no complaints, would continue to be available, Muller said in an e-mail that she had no further comment.
Apple's App Store has far more offerings than its competitors, claiming more than three billion downloads of more than 140,000 programs in less than two years. Its closest competitor, Google's Android Market, recently surpassed 20,000 available applications.
This is the second time this month that Apple has put restrictions on developers. Earlier, it warned that programs that collect user data strictly for the purpose of targeting them for ads would be denied, a move many saw as protecting users from spam while others saw Apple as paving the way for its own push into mobile advertising. In a step in the more lenient direction, Apple in December began allowing some applications to use private program interfaces, contrary to an earlier policy.
In other App Store news, Apple has raised the 3G network download limit from the App Store and iTunes from 10MB to 20MB.
Posted: 2010-02-21 @ 7:25pm PT
The name describes its goal. There was also an ABC Newscast on Feb. 18 that caused some parents to be concerned: http://www.wate.com/Global/category.asp? C=21819&clipId=4557979&
However, you'll notice that all that was requested was that the apps and their ads not be visible to children. We wanted a specific category requiring age verification & a password to enter. That's it. We never dreamed this would happen, though personally, I can't say I'm upset about it at all.
Posted: 2010-02-20 @ 9:36am PT
Some much for freedom
If it offends you don't install it, simple as that.
Thank you Apple for displaying your true communist colors.
Posted: 2010-02-19 @ 3:37pm PT
apple = lame
Posted: 2010-02-19 @ 2:27pm PT
I APPLAUD THEIR DECISION.