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You are here: Home / Cloud Computing / VMware Reinforces 'IT as a Service'
New VMware Products Advance 'IT as a Service' Vision
New VMware Products Advance 'IT as a Service' Vision
By Barry Levine / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
With cloud computing and virtualization growing by leaps and bounds, industry heavyweight VMware announced Tuesday a variety of new cloud-computing products and services to support its "IT as a Service" vision. The announcement was made at its VMworld 2010 event, now taking place in San Francisco, Calif.

The company said it intends to move beyond "IT as cost center." President and CEO Paul Maritz said that, just as the company set out two years ago "a vision to modernize the data center and transform IT," so it will now take steps to "bring this new world of IT as a Service and hybrid cloud computing to reality."

More Apps on Virtual Than Physical Servers

He noted a report from industry research firm IDC that, in 2009, the number of server applications on virtualized infrastructures surpassed the number on physical servers, and that the growth rate for virtual machines is 28 percent annually, worldwide.

IT as a Service is focused on outcomes, such as operational efficiency, competitiveness and rapid response, by using VMware's cloud-infrastructure solutions that span resources. The emphasis, the company said, is to "focus on the features our customers need," rather than focusing on "technologies needed to support IT."

With the new infrastructure model, the company said, IT can produce service in a "self-service model." The new cloud-infrastructure products and service utilize a "hybrid cloud model" that combines aspects of private and public clouds.

vCloud Director enables IT to create "virtual data centers," or VDCs, which are logical pools of resources with specified management policies, service-level agreements, and pricing. IT can then offer the VDCs, along with application services such as virtual appliances, VMs and OS images, to its users through self-service. IT teams, in essence, act as service providers to their own businesses.

vShield, vCloud Datacenter Services

Three new products -- vShield Edge, vShield App, and vShield Endpoint -- provide security and edge services, such as VPN, firewall and load balancing. They offer a single control for a security infrastructure that is separate from the physical infrastructure. VMware said these products can provide security in virtual and cloud environments "with security levels that surpass those of traditional, physical deployments" at a fraction of the cost.

The vShield products enable security policies to be adaptive and to travel with applications across physical infrastructures. The products work in conjunction with VMware partners, such as Cisco, McAfee, RSA, Symantec and Trend Micro.

The vCloud Datacenter Services offer infrastructure, management and security so enterprise customers can move workloads between internal virtualized infrastructures and external clouds. VMware said this allows enterprises to address the kinds of issues -- consistent security, SLAs, compliance and flexibility in choosing vendors -- that have made some enterprises wary of public cloud services.

The company also said it is working on a number of new fronts, including a single sign-on that, from any device, allows a user to download a virtual desktop.

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