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Bank Communications: Thumbs Up or Down?
Bank Communications: Thumbs Up or Down?
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PUBLISHED:
JANUARY
11
2012



New Report Rates Bank Communications Effectiveness During A Year of Global Financial Turmoil -- The CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time.

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Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East, and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.

About True North Custom Media

True North Custom Media is a fully integrated media company, providing branded content programs across multiple marketing and communication platforms. From 100-percent custom publications and annual reports to dynamic websites, e-newsletters, video solutions, mobile applications, and other marketing and communication resources, we deliver relevant, engaging content that connects financial institutions to their clients, communities, and other target audiences. Learn more at www.truenorthcustom.com.

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