Mark Zuckerberg wants you to get the message. In fact, it is his top priority over the next five years. The Facebook CEO laid out his three, five, and ten-year goals for the social networking company during its third quarter conference call with investors held earlier this week.
Chief among those goals is messaging, Zuckerberg said. Facebook made a huge investment in its messaging strategy when it acquired mobile messaging app WhatsApp for $19 billion in February of this year, the company’s largest acquisition to date. The deal gave Facebook access to the unlimited text messaging service’s 400 million users worldwide at a time when investors were skeptical of the company’s mobile strategy. The acquisition was completed this month.
Staying on Message
“One big priority for us here is messaging,” Zuckerberg said during the call. The company plans to continue growing both WhatsApp and its mobile Messenger service, following its initial attempt to transition more users to the Messenger app earlier this year.
“We believe that this change allows us to offer a better and faster messaging experience on mobile, and our data shows that people who use Messenger, usually respond to messages about 20% faster,” Zuckerberg told investors.
Among its goals for the next three years, the company will be focusing on expanding its work in video content. Zuckerberg mentioned the 10 billion video views Facebook gained from this summer’s “Ice Bucket Challenge,” which reached 440 million people, he said during the call.
Facebook’s Instagram service, meanwhile, will seek to pivot more towards business as it grows into an ad-serving platform for marketers. Meanwhile, the company’s launch of its Atlas ad-serving platform represents another manifestation of Facebook’s plan to focus on advertising over the next three years. “Atlas offers marketers a lot of new capabilities to help reach people across devices, platforms and publishers, as well as improving measurement in online campaign,” he said.
The Facebook Decade
Over the next ten years, Zuckerberg said the company would be focused on developing artificial intelligence technology and expanding its efforts on the Internet.org initiative. Internet.org is a partnership between Facebook and mobile phone companies -- Samsung, Ericsson, MediaTek, Nokia, Opera Software, and Qualcomm -- geared toward increasing the affordability of Internet access and facilitating new business models predicated on widespread Internet use.
Facebook recently launched the Internet.org app in Zambia, where it provides free data access to a set of basic Internet services for health, education, employment and communication. Zuckerberg said the company hopes to repeat its success with the Internet.org app in other countries soon.
Oculus, the virtual reality company that Facebook acquired earlier this year, is another priority for the company over the next ten years. “We're making a long-term bet on the future of computing,” he said during the call. “Every 10 to 15 years, a new major computing platform arrives and we think that virtual and augmented reality are important parts of this upcoming next platform."
Posted: 2014-11-06 @ 10:23am PT
Ask Zuckerberg... Do you think Facebook could be held liable in the event of a dominipede (multiple, simultaneous human stampedes)?
Considering its real-time, social media component, it's highly probable that Facebook would be an unintentional contributor to such an asymmetric national security disaster. The big concern here is the NFL 1 o'clock
slate of games. Think in terms of the modern equivalent of shouting "fire"in a crowded theater -- widespread viral hoax evacuation orders or mass dissemination and saturation of panic-laden information.
He could prevent this hypothetical outcome by simply getting the word out -- legitimate stadium emergency evacuation orders would never come from your personal cell phone.
Posted: 2014-10-31 @ 1:31pm PT
Ten years from now, Facebook will be the new Myspace and either Zuckerberg will have evolved his company to the next big thing or he will file for bankruptcy.
Posted: 2014-10-31 @ 1:17pm PT
Mark Zuckerberg should consider donating a small sum of money to the Artificially Generated Stampede Awareness Foundation (agsaf.org). It's highly probable that Facebook would be an unintentional contributor to an asymmetric national security disaster (likely its real-time social media component helping to foment multiple, simultaneous stampedes aka a "dominipede"). The NFL 1 o'clock slate of games is the most obvious concern.
He could prevent this hypothetical outcome by simply getting the word out --- LEGITIMATE stadium emergency evacuation orders would NEVER come from your personal cell phone.
The United States is very susceptible to something like this. Few in government or the NFL are willing to touch the issue because it's a lose-lose proposition. Ask Zuckerberg about it. He understands the electronic panic/stampede concept better than most.