Redmond just announced two new devices from the former Nokia line up -- without the Nokia name. Microsoft hopes the Microsoft Lumia 535 and Lumia 535 Dual SIM smartphones will help it compete at the low end of the market where Android is dominating.
The new Lumias run on the Windows 8.1 operating system, which means they tote Microsoft services like Skype video calls, a pre-installed Office Suite and OneNote, 15GB of free OneDrive cloud storage that lets you save and sync photos, Microsoft Outlook built in for e-mail, and more.
“Lumia 535 comes with our ‘5x5x5’ proposition,” said Jo Harlow, Corporate Vice President for Phones at Microsoft. “Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services included and out of the box, a 5MP wide-angle front-facing camera, and a spacious 5-inch qHD screen -- all at an affordable price.”
What is the '5x5x5' Proposition?
Harlow is not just talking hype. The price for the Lumia 535 smartphones is only $140, which makes it ultra-competitive especially in the pre-paid phone market. But what is this 5x5x5 proposition? Simply stated, it’s five integrated Microsoft services, a 5 megapixel front-facing camera and a 5-inch display.
The Lumia 535 line also comes with the Lumia Denim Update, which combines new enhancements from the Windows 8.1 Update 1 with exclusive experiences for Lumia smartphones. The Windows 8.1 Update 1 offers the personal digital assistant Cortana, live folders that are easy to move around and rename, an apps corner on your screen, SMS merge and forwarding.
The experiences unique to Lumia include the Lumia Camera that promises more speed, as well as Rich Capture that lets you shoot first and adjust the camera settings later. Then there’s Moment Capture that allows you capture 4k quality video with a long press of the camera button and improved image processing algorithms for better quality. If you choose the Lumia 535 Dual SIM smartphone you will never miss a call or text because you can be reached on both SIM cards at any time.
Roger Entner, a principal analyst at Recon Analytics, told us Microsoft can play in the low-end of the smartphone market with the new Lumias. He expects Redmond to be much more flexible on pricing because it owns the operating system, allowing it to attack the low end and compete against Android more effectively.
“The Lumia 535 is a quality device. It’s a little bit spec’d down from the Lumia 635. They shaved off some of the things like the camera resolution and memory that don’t make a significant impact on quality but lower costs substantially,” Entner said. “I think it’s a great product for [the] pre-paid category.”
As Entner sees it, it’s vital for Microsoft to offer a full portfolio of smartphones and the entry-level segment that Nokia brought to the table fits well in the big picture. Nokia was wildly popular in the low-end segment before merging with Microsoft.
“This new device certainly has the potential to be a new top selling, no-contract device on Amazon, which is a huge distributor of online distribution channel,” Entner said. Lumia 535 and Lumia 535 Dual SIM will begin rolling out to key markets in November and will be available in bright green, bright orange, white, dark gray, cyan and black.
Posted: 2017-04-16 @ 3:04am PT
I want a download Android device in my windows 8.1
Posted: 2015-02-13 @ 8:02am PT
@Ahmed: Good catch! You were the first to notice.
Posted: 2015-02-13 @ 7:58am PT
Did anyone see that the screen on the pic (on top) has an easter egg. The time on it says 5:35. You get it?
ali raza a:
Posted: 2015-01-02 @ 11:34am PT
It's a great phone. Very beneficial.
Posted: 2014-11-12 @ 3:05am PT
microsoft is always best
Posted: 2014-11-11 @ 7:13pm PT
If Microsoft could provide security for accessing bank transactions and pay by scan technologies, it will most likely do well in the market dominated by Android and Apple IOS systems. The more competition there is, the better it will be for end users /consumers who know MS well enough to try it out. I will!