Yahoo has not let on much about what is planned for its first Mobile Developer Conference, announced this week and scheduled for Feb. 19 in San Francisco. But what we do know is that it signifies another step in CEO Marissa Mayer's push to bring the tech titan fully mobile.
Jarah Euston, vice president of Analytics and Marketing at Flurry, a mobile analytics startup that Yahoo acquired last summer, said in a Yahoo blog post Monday that the conference would feature the unveiling of a new suite of developer tools.
He said the tools would "help mobile developers better understand their users and improve, grow and monetize their apps."
Helping Out Developers
"The conference will include speakers from Yahoo, app developers and Yahoo's VP of Flurry products, Simon Khalaf's State of Mobile address," Euston said. "Breakout sessions will help developers solve some of the biggest issues they're facing in today's crowded app market."
Admission to the conference will be free, but it is limited to around 1,000 developers. Signups for the conference and updates on the speakers and agenda will be made available online.
A recent Flurry report noted that for the first time, mobile has surpassed television as America's "first screen." Average time using handheld devices rose in the U.S. by 9.3 percent -- from two hours and 42 minutes to two hours and 57 minutes -- over the past nine months. Time spent watching a TV, meanwhile, remained at two hours and 48 minutes.
The changing market is "making the mobile experience, and the job of mobile developers, more important than ever," Euston said.
At a TechCrunch Disrupt Conference in New York last spring, Mayer said that when she first arrived at Yahoo two years ago, "mobile was everyone's hobby. It was no one's job." She said she set out to make mobile a main focus at Yahoo.
"Mobile is doubling on every traffic metric we have," she reportedly told the conference. "But it doesn't mean that Yahoo's mobile strategy is already successful. Yahoo ended 2013 with no apps in Apple's top 100. In other words, producing massive mobile hits is a long and difficult process."